Our brain, this extremely important and also powerful organ, sometimes makes life difficult for us, Robert Waldinger and Marc Schulz point out emphatically: “Our brain, the most advanced and mysterious system in the entire universe, often leads us astray in our search for lasting joy and satisfaction. We may be quite capable of being extraordinarily clever and creative, we may have deciphered the human genome and landed on the moon, but when it comes to making decisions about our lives, we are extraordinarily bad at it. Then we don’t know what’s good for us. In this area of life, common sense often fails. It is incredibly difficult for us to find out what is really important.” – Robert Waldinger and Marc Schulz in their book “The good life … and how it can succeed – Insights from the world’s longest study on a fulfilled life”, page 49, Munich 2023, Kösel Verlag
approach strategic pricing with a changed mindset and better assess the contribution of professional pricing to results.
