Hans-Christian Riekhof (Ed.), E-Branding Strategies. With case studies from Amazon, Dell, Eddie Bauer and Otto as well as concepts from Boston Consulting, Elephant Seven, Grey, IFM, Scholz & Friends and Unykat Wiesbaden, Gabler Verlag 2001, ISBN 978-3409189934 Brands that the consumer has built a trust relationship with provide orientation on the Internet. Therefore, it is important for all companies that operate on the Internet to develop a clear E-Brand strategy for their E-Commerce strategies. This book presents tried and tested tools and describes methods of success control. With many practical examples.
