dm CEO Christoph Werner on Price Increases and the Product Range Competence of Retail
dm CEO Christoph Werner is counting on not passing on the manufacturers’ price increases to his customers in full. Given the growing importance of online retail, he emphasizes that product range competence is the key performance of retail.
“The performance of retail? I see it in the product range competence. We believe that our essential service to the customer is to simplify things. We deliberately limit ourselves and select products for him so that he does not have to struggle through thousands of items. Just as newspapers select the most important news from the infinite supply of information, we curate our offer.”
– Christoph Werner, CEO of the drugstore chain dm, in “Prices will not return to old levels”, Handelsblatt, August 7, 2023, “Family Business” section, page 22, No. 150