A study by Pricewaterhouse Coopers has now found that German consumers are particularly tolerant of dynamic pricing strategies, i.e. fluctuating prices.

Pricewaterhouse Coopers Study on Dynamic Pricing Strategies

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As a study by Pricewaterhouse Coopers has now revealed, German consumers are particularly tolerant when it comes to dynamic pricing strategies. The principle: in addition to artificial scarcity, the time factor is intended to bind customers and support sales phases with low turnover. An example is different prices at different times. According to the study, which “Springer Professional” has now published online, six out of ten federal citizens accept fluctuating retail prices. 1,000 German consumers were surveyed in the survey.

Read more about the study at the following link:
https://www.springerprofessional.de/pricing/kundenmanagement/mit-dynamischem-pricing-auf-kundenfang/16408068

Further pricing studies can be found on this website here:
https://www.unicconsult.com/publikationen/forschungsberichte/

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