Pricing expert Hans-Christian Riekhof answers questions in an interview in the current issue of the "Review for the Food Retail Trade". In times of rising costs, melting margins and digital processes in food retailing, the question is exciting as to how discounts can be used more targeted and personalized.

Review for the LEH: Interview with Pricing Expert Riekhof

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In the current issue of the Review for the Food Retail Trade, pricing expert Hans-Christian Riekhof is interviewed. The focus is on pricing. In times of rising costs, melting margins and digital processes in food retailing, the question is exciting as to how discounts can be used more targeted and personalized, it says in the preface. Because a strategy like “Three percent for all” is not the right way, says pricing expert Hans-Christian Riekhof. And he also has solutions ready for the service topic of instore navigation. Riekhof is always amazed that retail companies currently have so little data knowledge about customers in the store.

Links:

Full article in the Review for the LEH:
– RUNDSCHAU for the Food Trade 12/2022

Full article as pdf:
– RUNDSCHAU for the Food Trade 12/2022, Pages 22-25

More on the topic of Instore Navigation:

www.locandis.de
Instore Navigation – Guidance in indoor and outdoor areas

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