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News and insights on strategic pricing, marketing, digitization and more

Neue Ikea-Kampagne: Preise nennen, ohne das Produkt zu zeigen

3. November 2025

Kostet Nutella tatsächlich überall das Gleiche? Dass Lebensmittelpreise überall bis auf den Cent identisch sind, behauptete jedenfalls das Handelsblatt - unter Bezug einer fragwürdigen Studie.

07-2024_Pricing-News: Same price everywhere in LEH … the Handelsblatt and the discount lie

12. November 2024

Kostet Nutella tatsächlich überall das Gleiche? Dass Lebensmittelpreise überall bis auf den Cent identisch sind, behauptete jedenfalls das Handelsblatt - unter Bezug einer fragwürdigen Studie.

Aggressives Pricing am Black Friday und in der Black Week: Unternehmen sollten das Zusammenspiel wichtiger Faktoren beherrschen.

06-2024_Pricing-News: Black Friday and Black Week: Strategic Pricing Insights

4. November 2024

Aggressives Pricing am Black Friday und in der Black Week: Unternehmen sollten das Zusammenspiel wichtiger Faktoren beherrschen.

Sichern Sie sich jetzt Frühbucherkonditionen! Neu in 2025: Gruppen ab 6 Personen erhalten ebenfalls eine Preisermäßigung.

05-2024_Pricing-News: Secure special conditions for Pricing Seminars 2025!

14. October 2024

Sichern Sie sich jetzt Frühbucherkonditionen! Neu in 2025: Gruppen ab 6 Personen erhalten ebenfalls eine Preisermäßigung.

Since 2020, food in Germany has become about a third more expensive. Large producers and retail chains are winning - not only consumers are the losers of this development.

Increased food prices – who actually profits from it?

17. September 2024

Since 2020, food in Germany has become about a third more expensive. Large producers and retail chains are winning - not only consumers are the losers of this development.

The Handelsblatt recently reported on long waiting times at electric car charging stations. How can these annoying queues be avoided during charging stops? Pricing expert Prof. Hans-Christian Riekhof has a suggestion.

Charging Station Queues for Electric Cars: Control Demand through Pricing Mechanism?

10. September 2024

The Handelsblatt recently reported on long waiting times at electric car charging stations. How can these annoying queues be avoided during charging stops? Pricing expert Prof. Hans-Christian Riekhof has a suggestion.

The Hessian-Lower Saxony General Newspaper reports on impending massive price increases that many companies are planning. The newspaper refers to the results of the current empirical inflation-pricing study by Prof. Hans-Christian Riekhof and Julius Reutel.

04-2024_Pricing-News: Dubai Chocolate – the hype in small luxury for everyday life

6. September 2024

Die Dubai-Schokolade hat in den letzten Monaten einen beispiellosen Hype erlebt. Warum zahlen Konsumenten ein Vielfaches für das Produkt? Und was lernen wir daraus?

Mercedes-Benz has abolished the traditional price lists to offer customers more transparency and flexibility. This decision could have a signaling effect for other companies that also need to rethink their pricing strategies.

Mercedes-Benz revolutionizes the sales model! What does this mean for your pricing strategy?

14. August 2024

Mercedes-Benz has abolished the traditional price lists to offer customers more transparency and flexibility. This decision could have a signaling effect for other companies that also need to rethink their pricing strategies.

Auch wenn die Nutzungsquoten zurückgehen: so schnell sollte man sich von der Idee der Kundenkarte nicht verabschieden. Richtig eingesetzt, kann sie ein Instrument des personalisierten und zudem location-getriebenen Pricing werden.

03-2024_Pricing-News: How You Can Use Customer Cards for Personalized Pricing

15. March 2024

Auch wenn die Nutzungsquoten zurückgehen: so schnell sollte man sich von der Idee der Kundenkarte nicht verabschieden. Richtig eingesetzt, kann sie ein Instrument des personalisierten und zudem location-getriebenen Pricing werden.

02-2024_Pricing-News – The Organization of Sales: Key to Implementing the Pricing Strategy

14. March 2024

PRICING NEWS The Organization of Sales: Key to Implementing…

In a current article, Wirtschaftswoche examines the pricing of companies that are perceived by consumers in a survey as Germany's cheapest service providers. Among those interviewed was pricing expert Prof. Riekhof, who has specific strategic recommendations for companies.

Wirtschaftswoche on Germany’s Price Favorites 2024: Pricing Expert Riekhof Recommends More Price Flexibility

7. February 2024

In a current article, Wirtschaftswoche examines the pricing of companies that are perceived by consumers in a survey as Germany's cheapest service providers. Among those interviewed was pricing expert Prof. Riekhof, who has specific strategic recommendations for companies.

Under the title "Pricing increases its importance", the trade journal of the food industry extensively covers the current, now fifth edition of the empirical study of the Private University of Göttingen (PFH).

Food Newspaper reports on Pricing Study 2023

6. September 2023

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Under the title "Pricing increases its importance", the trade journal of the food industry extensively covers the current, now fifth edition of the empirical study of the Private University of Göttingen (PFH).

The Food Newspaper (LZ) picked up on the current pricing study of the PFH Private University of Göttingen in a post on June 13.

Food Newspaper reports on PFH Pricing Study 2023

15. June 2023

The Food Newspaper (LZ) picked up on the current pricing study of the PFH Private University of Göttingen in a post on June 13.

The PFH Private University of Göttingen has now published the Pricing Study 2023. This empirical investigation examines pricing processes of companies of various industries and sizes. The results are influenced by unusual challenges to the companies' pricing.

Pricing Study 2023: PFH Private University of Göttingen presents new empirical investigation of pricing processes in companies

16. May 2023

The PFH Private University of Göttingen has now published the Pricing Study 2023. This empirical investigation examines pricing processes of companies of various industries and sizes. The results are influenced by unusual challenges to the companies' pricing.

HNA addresses PFH’s Inflation-Pricing Study

6. October 2022

The Hessian-Lower Saxony General Newspaper reports on impending massive price increases that many companies are planning. The newspaper refers to the results of the current empirical inflation-pricing study by Prof. Hans-Christian Riekhof and Julius Reutel.

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Pricing-Newsletter No. 107 (2026): Price strategies in machinery and plant construction

22. April 2026/in Pricing Newsletter/by Prof. Dr. Hans-Christian Riekhof

Im Maschinen- und Anlagenbau gelten für das strategische Pricing einige spezifische Besonderheiten. Unternehmen dieser Branche fällt es mitunter schwer, ihre herausragenden Leistungen in ein hochprofitables Geschäft zu übersetzen. Wir stellen preisstrategische Optionen vor.

Pricing-Newsletter No. 107 (2026): Price strategies in machinery and plant construction

22. April 2026

June 3, 2025 | Lüneburg – IHK Lecture: How to Manage Complexity in Pricing?

30. April 2025/in Dates/by Prof. Dr. Hans-Christian Riekhof

Discover how to navigate the complexity of pricing and develop a long-term pricing strategy at a free online event hosted by the IHK Lüneburg-Wolfsburg on June 3rd.

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Renata Thiébaut: How Generative AI Influences the Health System in China

22. May 2025/in Quotes/by Prof. Dr. Hans-Christian Riekhof

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Pricing Seminar with Prof. Riekhof

As a participant of the pricing seminar, you will:

approach strategic pricing with a changed mindset and better assess the contribution of professional pricing to results.
have a clear methodological framework with the RSEC model to better handle the complexity of pricing.
develop concrete ideas for quick wins in pricing and assess their feasibility.
create a reliable estimate of the performance improvement that can be achieved through a pricing project.

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