UNICconsult Project Teams
UNICconsult project teams are composed of three groups of people: UNICconsult employees, professors and experts from PFH Private University of Göttingen, who are involved in individual projects depending on requirements and tasks, as well as freelance UNICconsult employees, who are available as experts for special tasks and bring special industry know-how into projects.
Dr. Hans-Christian Riekhof
Prof. Dr. Hans-Christian Riekhof is the sole shareholder and managing director of UNICconsult Strategieentwicklung GmbH. He is also a professor of International Marketing at PFH Private University of Göttingen and organizer of the Göttingen Marketing Day.
Furthermore, Professor Riekhof was a member of the board of the AGP in Kassel, the Federal Association of Employee Participation, from 2011 to 2016. Currently, Professor Riekhof is a member of the board of trustees of the Grone School Foundation in Hamburg. He is the editor of books on topics such as strategy development, personnel development and retail business.
Dr. Hans-Christian Riekhof
Managing Partner and Professor of International Marketing
Dr. Hans-Christian Riekhof is a professor of general business administration with a focus on International Marketing at the PFH Private University of Göttingen and organizer of the Göttingen Marketing Day. He is also the managing partner of UNICconsult Strategieentwicklung GmbH and CEO and shareholder of the locandis GmbH.
From 2011 to 2016, Professor Riekhof was a member of the board of the AGP in Kassel, the Federal Association of Employee Participation. Currently, Professor Riekhof is a member of the Board of Trustees of the Grone School Foundation in Hamburg. He is an author and editor of books on topics such as strategy development and strategy implementation, strategies for personnel development, retail business, customer insights and business processes.
In his empirical research projects, the topic of Pricing has been a focus for many years, as well as Online Marketing in B2B business, Content Marketing and in recent years also Location Based Marketing have been the subject of empirical studies.
Dr. Joachim Ahrens
Dr. Joachim Ahrens is a Professor of International Economics at the PRIVATE UNIVERSITY GÖTTINGEN. Previously, he held a professorship at the European Business School (EBS). At UNICconsult, Joachim Ahrens leads projects in the areas of internationalization strategy, competitive research and market evaluation, as well as in the non-profit sector.
Stefan Brinkhoff
Stefan Brinkhoff began his studies at PFH Göttingen in the field of General Management and completed them with a Master of Science. Stefan Brinkhoff has already gained industry-specific domestic and international experience several times in the automotive industry, most recently through the development of a sales forecast platform based on a forecast market (Prediction Market). His research interests lie in the field of business informatics with a focus on mobile commerce. His dissertation deals with the analysis of consumer behavior when using information systems with the help of mobile devices.
Peter Hallmann
Peter Hallmann is a business graduate and has many years of management experience in the Fast Moving Consumer Goods sector. Among other things, he was Marketing Director of Beiersdorf Japan. As an entrepreneur, he has built his own internet platform that generates up to 500,000 users per month. For UNICconsult, Peter Hallmann leads projects in the areas of Fast Moving Consumer Goods, E-Commerce Strategy and Online Traffic Generation.
Gerhard Horn
Gerhard Horn is an expert in administrative processes in the public sector. He worked for over 14 years in senior positions in a North German medium-sized city and subsequently gained 12 years of experience as a mayor and head of a municipal administration as well as in the modernization and development of a city. He is responsible for projects in public administration, integrated urban development projects, retail settlement projects and Private Public Partnership (PPP) projects at UNICconsult.
Joachim Klähn
Joachim Klähn is a graduate economist and expert in corporate communication. His career as deputy press spokesman for the Otto Group, as press spokesman for Europcar, the Tchibo Holding and the Bauer Media Group form the basis of his technical expertise as well as his professional networks. For UNICconsult, Joachim Klähn leads projects in the areas of Public Affairs and Corporate Communication, Crisis Communication and also Personal Branding.
Dr. Tobias Schäfers
Dr. Tobias Schäfers leads UNICconsult projects in the areas of automotive industry, services, mechanical engineering, retail and multi-channel marketing. His technical expertise also lies in the areas of market research and marketing analytics. He is an Associate Professor at the Marketing Department of the Copenhagen Business School.
Dr. Hubert Schüle
Dr. Hubert Schüle is a professor of business informatics and IT consulting at the PRIVATE UNIVERSITY GÖTTINGEN. In the UNICconsult team, Hubert Schüle leads projects for process optimization, the development of IT strategies, the strategic orientation of e-business and the development of technology strategies. His industry focuses are in mechanical and automotive engineering as well as in IT and telecommunications.
Dr. Peter Löprick
Dr. Peter Löprick earned his doctorate after studying business administration and business education. As a co-founder and managing director of a medium-sized production company for automotive workshop equipment, he was active for over 20 years with a focus on sales, niche markets, export development, international accounting and controlling. He then led a listed Swedish engineering company with worldwide activities as the sole board member for many years. Mergers & Acquisitions, international sales, brand positioning, cultural differentiation and sustainability are his main areas of consulting.
Gudrun Röhling
Gudrun Röhling is a graduate businesswoman and can refer to many years of practical marketing experience in the field of Fast Moving Consumer Goods as well as in the BtoB area (including Nestlé Deutschland AG, Novelis Deutschland). She leads UNICconsult projects that deal with brand strategy and brand positioning, with media planning and dialogue marketing as well as with sponsoring concepts and public relations.