Content marketing, the way to address target groups with informative, advisory or entertaining content, is being discussed intensively across industries. However, the study situation in Germany is still quite thin. The study "Content Marketing Strategies in Corporate Practice" now provides insights.

Content marketing, the way to address target groups with informative, advisory or entertaining content, is being discussed intensively across industries. However, the study situation in Germany is still quite thin. The study "Content Marketing Strategies in Corporate Practice" now provides insights. Content Marketing Studie 2016
Content marketing, the way to address target groups with informative, advisory or entertaining content, is being discussed intensively across industries. However, the study situation in Germany is still quite thin. The study "Content Marketing Strategies in Corporate Practice" now provides insights.
Content marketing, the way to address target groups with informative, advisory or entertaining content, is being discussed intensively across industries. However, the study situation in Germany is still quite thin. The study "Content Marketing Strategies in Corporate Practice" now provides insights.


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Title: An empirical study by PFH Göttingen: Content Marketing Strategies in Corporate Practice
Authors: Hans-Christian Riekhof, Teresa Jacobi

Content marketing, the way to address target groups with informative, advisory or entertaining content, is being discussed intensively across industries. However, the study situation in Germany is still quite thin. The study “Content Marketing Strategies in Corporate Practice” now provides insights.

165 companies participated in the present study by PFH Göttingen. The authors surveyed these in the period from November 2015 to January 2016. “About half of the companies surveyed make content marketing a fixed part of marketing communication. One can say with some justification: Content marketing has arrived in practice,” says Prof. Dr. Hans-Christian Riekhof, Professor of International Marketing at PFH.