Ein großes Zukunftsthema im Marketing ist das Location Based Marketing, also die ortsbezogene Aussteuerung digitaler Werbebotschaften – in der Regel auf das Smartphone des Kunden, der dies erlaubt. Diese Technologie lässt sich hervorragend für das strategische Pricing nutzen.

Pricing-Newsletter No. 89 (2024): Customized Pricing Instead of Flat-Rate Discount: How Location-Based Targeting at the POS with App-Based Customer Cards Works

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Ein großes Zukunftsthema im Marketing ist das Location Based Marketing, also die ortsbezogene Aussteuerung digitaler Werbebotschaften – in der Regel auf das Smartphone des Kunden, der dies erlaubt. Diese Technologie lässt sich hervorragend für das strategische Pricing nutzen.

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At the "Xmas-Lectures" on November 28, 2024 at the Private University of Göttingen, former students are expected with exciting marketing short lectures: Franziska Jostock (Porsche AG), Sebastian Thöne (Meiller Elevator Doors GmbH) and Lukas Breustaedt (locandis GmbH).

28.11.2024 | Göttingen – “Xmas-Lectures” with Marketing Lectures

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As already announced, we would like to take the opportunity to meet again at our Alma Mater in Göttingen this year. The traditional pre-Christmas period is particularly suitable for this. Therefore, we are pleased to invite you again to the XMAS-Alumni-Lectures at the PFH Private University of Göttingen – on Thursday, November 28, 2024 from 4:00 p.m.

As usual, alumni from various years will give short lectures (in English) that will give us an insight into very different industries with current topics:

Franziska Jostock, Porsche AG, Stuttgart (photo above)
Brand & Content / Marketing Communications
“Stories over products – How Type 7 drives cultural relevance beyond automotive”

Sebastian Thöne, MEILLER Elevator Doors GmbH, Munich
Pricing Manager
Enhancing Profitability through Product Differentiation and Customized Client Solutions

Lukas Breustedt, locandis GmbH, Hamburg
Customer Relationship Manager
“Bridging the analytics gap: Location-based services in brick-and-mortar retailing”

From around 7:00 p.m. we would like to end the evening with a joint visit to the Göttingen Christmas market.

Photo: Porsche AG

Sichern Sie sich jetzt Frühbucherkonditionen! Neu in 2025: Gruppen ab 6 Personen erhalten ebenfalls eine Preisermäßigung.

05-2024_Pricing-News: Secure special conditions for Pricing Seminars 2025!

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Sichern Sie sich jetzt Frühbucherkonditionen! Neu in 2025: Gruppen ab 6 Personen erhalten ebenfalls eine Preisermäßigung.

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The dates for the Pricing Seminars by Prof. Hans-Christian Riekhof for 2025 have been set - and are already bookable. The renowned pricing expert invites you again to Hamburg and imparts crucial knowledge for more pricing competence.

The dates for the Pricing Seminars 2025 are here

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The dates for the Pricing Seminars by Prof. Hans-Christian Riekhof for 2025 have been set – and are already bookable. The renowned pricing expert, who regularly produces pricing and marketing studies and advises companies on pricing strategy, invites you again to Hamburg. The two-day intensive seminars will take place on the following dates: February 20 and 21, June 26 and 27, October 9 and 10, and December 4 and 5.

Price is still one of the biggest profit levers in the range of marketing tools. Numerous studies show that many companies still underestimate this topic and pay comparatively little attention to it. Using price as a strategic lever for more value creation requires a long-term, well-thought-out concept.

This seminar provides participants with crucial knowledge for more pricing competence. They learn to formulate the building blocks of a long-term pricing strategy, to check the processes of pricing, not to leave price communication to chance and to introduce effective price controlling. Case studies and practical examples are used to examine how companies build high pricing competence instead of getting involved in every price war.

Sound dry? Read here how participants have experienced this seminar!

As a special feature, participants are given the opportunity to bring their own company-specific pricing issues into the seminar, which are picked up by Prof. Riekhof in a lively, instructive form.

A pleasing message at the end: As Riekhof announces, the price for this seminar remains unchanged (applies to early booking discount as well as to the normal price).