The increasing importance of connectivity services in vehicles was recently a topic in the web magazine E&E (Development and Electronics). The subject of the report is the new study "Connected Car Services in Germany" (Riekhof/Scholz, 2020, Private University of Göttingen).

Web Magazine Development & Electronics reports on Connected Car Services Study

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The increasing importance of connectivity services in vehicles was recently a topic in the web magazine E&E (Development and Electronics, issue of 14.09.2020). “Whether accident and breakdown management, traffic sign recognition or the health monitoring of the driver: Connected-Car-Services are supposed to further increase the comfort and safety in the vehicle.” The subject of the topic-specific report is the study “Connected Car Services in Germany” by Prof. Hans-Christian Riekhof, which he conducted with Marc Scholz in spring 2020 for the PFH Private University of Göttingen.

“For car manufacturers, it is of very high importance to find out about the willingness to pay for Connected-Car-Services,” explains Hans-Christian Riekhof. “After all, various manufacturers have stated that their business model will change significantly in the coming years and that they no longer want to sell motor vehicles alone, but increasingly see themselves as mobility service providers.”

The study “Connected-Car-Services in Germany” was conducted from March 2 to 31, 2020 and is based on a quantitative data collection in the form of a standardized questionnaire. A total of 543 people completed the online questionnaire.

Links on the topic:

The detailed report in the web magazine E&E:
https://www.industr.com/de/fahrer-autos-datensicherheit-gefahr-2533748?utm_source=clipping&utm_campaign=2533613

Read the study “Customer Insights: Connected Car Services in Germany” (pdf):
https://www.unicconsult.com/wp-content/uploads/2020/07/PFH-Studie-Connected-Car-Services-Riekhof-Scholz-2020.pdf

What is the willingness to pay for connectivity services in vehicles? This is the question posed by the industry newspaper Automobilwoche - and it also refers to the study "Connected Car Services in Germany" (Riekhof/Scholz). The answer is clear.

Automobilwoche reports on PFH’s “Connected Car Services-Study”

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What is the willingness to pay for connectivity services in vehicles? The industry and economic newspaper Automobilwoche asked this question in its online edition (10.09.2020). The article deals with the increasing importance of electric cars and the associated Connected Services. According to the consultants at Cap Gemini, the importance of networked vehicles will increase in the coming years. “In 2018, there were still 119.4 million worldwide, but their number is expected to rise to 352 million by 2023.”

According to a study by Cap Gemini, 56 percent of car owners have networked services in their vehicles. About half of them use these services frequently or very frequently and just under a third occasionally. The study “Connected Car Services in Germany” by PFH Private University of Göttingen is also quoted.

In both studies, it is clear that the willingness to pay is currently relatively low. According to the Cap Gemini study, 39 percent of participants said that the services are useful, but not sufficiently developed, while another 23 percent are not aware of their benefits. According to the study “Connected Car Services in Germany”, conducted by Hans-Christian Riekhof and Marc Scholz in spring 2020, about a quarter are not willing to pay for connectivity services. Just over a third would pay about 10 euros a month for the service.

Links on the topic:

Contribution on automobilwoche.de:
https://www.automobilwoche.de/article/20200910/NACHRICHTEN/200919993/studien-zu-connected-services-interesse-ja-bezahlen-nein

Read the study “Customer Insights: Connected Car Services in Germany” (pdf):
https://www.unicconsult.com/wp-content/uploads/2020/07/PFH-Studie-Connected-Car-Services-Riekhof-Scholz-2020.pdf

According to the "Connected Car Services" study, US companies are given little trust in terms of the use of user data collected in vehicles. A justified concern, as the ARD magazine Kontraste now proves with regard to Tesla.

Tesla: ARD “Kontraste” Criticizes Handling of User Data

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No other vehicle manufacturer is as pioneering in terms of technical progress and the use of data in the vehicle as the US car manufacturer Tesla. A report by the ARD magazine “Kontraste” now points to security concerns regarding data protection through the recording of environmental images in Tesla vehicles. According to research by the broadcaster RBB for “Kontraste”, the e-mobility manufacturer transmits video data from cars in Germany to servers in the USA.

“In our study “Customer Insights: Connected Car Services in Germany” we were able to show that the use of personal data in connection with connectivity services is a critical aspect for more than two thirds of the respondents”, explains Marc Scholz. The master’s student is, alongside Prof. Hans-Christian Riekhof, the co-author of the study created in spring 2020. “Only a third of the respondents trust Tesla. German premium OEMs are given the highest trust in this context.”

The RBB report also underlines that the desire for data from Tesla and other OEMs will continue to increase. Marc Scholz therefore advises car manufacturers to rethink their handling and communication with regard to data protection standards from the aspect of current and future trustworthiness of customers.

The US company Tesla wants to build 500,000 cars a year in Berlin soon.

Photo by Craig Adderley from Pexels

Links on the topic:

To the article by tagesschau.de:
https://www.tagesschau.de/investigativ/kontraste/tesla-datenschutz-101.html

The contribution as pdf:
https://www.unicconsult.com/wp-content/uploads/2020/09/Tesla-Datenschutzverstoss.pdf

Read the study “Customer Insights: Connected Car Services in Germany” (pdf):
https://www.unicconsult.com/wp-content/uploads/2020/07/PFH-Studie-Connected-Car-Services-Riekhof-Scholz-2020.pdf

Deutschlandfunk picks up the study "Connected Car Services in Germany". As part of the "Computer and Communication" series, the radio station interviewed Prof. Hans-Christian Riekhof on the topic aspect "Drivers are skeptical of Connected-Car services"

Deutschlandfunk Picks Up Connected-Car-Services Study

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Deutschlandfunk picks up the study “Customer Insights: Connected Car Services in Germany”. This was conducted by Prof. Hans-Christian Riekhof with Marc Scholz in the spring of 2020 for the Private University of Göttingen. As part of the “Computer and Communication” series, the radio station now interviewed Hans-Christian Riekhof on the topic aspect “Drivers are skeptical of Connected-Car services”.

In the approximately 6-minute contribution, it becomes clear what opportunities are now offered by car-to-car communication. And which connectivity services currently interest drivers and which do not. An exciting insight is also promised by the answer to the question of which companies are trusted in dealing with the collected data.

Link to the audio contribution:
https://www.deutschlandfunk.de/podcast-computer-und-kommunikation-beitraege.685.de.podcast.xml

Read the study “Customer Insights: Connected Car Services in Germany” (pdf):
https://www.unicconsult.com/wp-content/uploads/2020/07/PFH-Studie-Connected-Car-Services-Riekhof-Scholz-2020.pdf

The study "Connected-Car-Services in Germany" (Riekhof/Scholz, 2020 for the PFH Private University of Göttingen) has now been picked up by Göttingen City Radio. With the much-noticed study, one of the first investigations was carried out that analyzes the connectivity services currently available in the vehicle from the customer's perspective.

Göttingen City Radio reports on Connected-Car-Services study

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The study “Connected-Car-Services in Germany” has now been picked up by Göttingen City Radio. With the much-noticed study, one of the first investigations was carried out that analyzes the connectivity services currently available in the vehicle from the customer’s perspective. The radio station points to the enormous potential in vehicle connectivity highlighted in the study.

In addition, the radio editorial team addresses the security of the data that arises when using the Car2Car communication services and which companies are trusted in this regard. “The respondents consider Car2Car communication services, which primarily warn subsequent vehicles in dangerous situations, to be particularly forward-looking”, says the broadcaster.

The study was conducted by Prof. Hans-Christian Riekhof and Marc Scholz in the spring of 2020 for the PFH Private University of Göttingen. To this end, 543 people answered standardized questionnaires using quantitative data collection, which the authors of the study then evaluated.

Links

Read the study “Customer Insights: Connected Car Services in Germany” (pdf):
https://www.unicconsult.com/wp-content/uploads/2020/07/PFH-Studie-Connected-Car-Services-Riekhof-Scholz-2020.pdf

Further studies:
https://www.unicconsult.com/publikationen/forschungsberichte/

The online electronics journal elektronikpraxis.vogel.de reports on the study of Connected Car Services (Riekhof/Scholz 2020, PFH). The magazine particularly highlights one aspect that the study revealed: the concerns of many drivers about the data security of networked vehicles.

Electronics Journal Reports on Study of Connected Car Services

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The online electronics journal elektronikpraxis.vogel.de reports on September 15, 2020 about the study on Connected Car Services by Prof. Dr. Hans Christian Riekhof and Marc Scholz. Under the title “Concerns about the data security of networked vehicles”, the editorial team particularly highlights the aspect of data security.

The magazine quotes, among other things, one of the central findings that the authors of the study made with regard to consumer behavior. For consumers, not only cost-benefit aspects played an important role in the decision for or against Connected Car Services, but also the question of data security. The study therefore also examined the willingness of drivers to leave information about their health-related driving ability, their driving behavior or the chosen routes and detours to an international corporation.

Drivers with concerns about data security

The study found that compared to leading automotive corporations with leading IT corporations, users place higher trust in the automotive corporations. Nevertheless, security concerns regarding their data remained comparatively high at 68%. The trust in the premium manufacturers in the use of data from the connectivity services is therefore high: Apple is in 4th place ahead of other European manufacturers. Facebook and Google are clearly lagging behind.

The study “Customer Insights: Connected Car Services in Germany”, was conducted from March 2 to 31, 2020 by Hans-Christian Riekhof, Professor of International Marketing, and Marc Scholz, co-author of the study and master’s graduate, for the Private University of Göttingen (PFH). The procedure is based on a quantitative data collection in the form of a standardized questionnaire.

More on the topic:

To the article in the Elektronikpraxis:
https://www.elektronikpraxis.vogel.de/bedenken-bei-der-datensicherheit-vernetzter-fahrzeuge-a-963342/

News on the study:
https://www.unicconsult.com/studie-zu-connected-car-services/

Read the study “Customer Insights: Connected Car Services in Germany” (pdf):
https://www.unicconsult.com/wp-content/uploads/2020/07/PFH-Studie-Connected-Car-Services-Riekhof-Scholz-2020.pdf

Centralization is common practice in many companies to grant sales offices, branches or subsidiaries a high degree of autonomy when it comes to pricing.

Riekhof on Pricing No. 39 (2020): Is Centralization the Way Forward in Pricing?

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Centralization is common practice in many companies to grant sales offices, branches or subsidiaries a high degree of autonomy when it comes to pricing.

Jetzt kostenlosen Zugang erhalten zu allen unseren Pricing Studien, zu unseren Pricing News und zu unseren mehr als 70 Pricing-Newslettern, mit denen Sie zum Pricing Experten werden können.

In vielen Unternehmen ist es gängige Praxis, ihren Verkäufern vor Ort eine hohe Autonomie im Pricing zu gewähren. Schließlich kennen sie den Markt und Wettbewerb vor Ort am besten. In diesem Newsletter geht es um die Frage, ob die Zukunft dagegen nicht im zentralisierten Pricing liegt.

Pricing-Newsletter No. 39 (2020): Is the future of pricing in centralization?

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In vielen Unternehmen ist es gängige Praxis, ihren Verkäufern vor Ort eine hohe Autonomie im Pricing zu gewähren. Schließlich kennen sie den Markt und Wettbewerb vor Ort am besten. In diesem Newsletter geht es um die Frage, ob die Zukunft dagegen nicht im zentralisierten Pricing liegt.

Jetzt kostenlosen Zugang erhalten zu allen unseren Pricing Studien, zu unseren Pricing News und zu unseren mehr als 70 Pricing-Newslettern, mit denen Sie zum Pricing Experten werden können.