Bahlsen: Five-Year Plans in the Cookie Empire
/in Unkategorisiert/by Prof. Dr. Hans-Christian RiekhofPaul Collier on the Malfunctions of Capitalism
/in Unkategorisiert/by Prof. Dr. Hans-Christian RiekhofPricing-Newsletter No. 31 (2020): The LSDC Model and Pricing for Smart Shoppers
/in Pricing Newsletter, Pricing Newsletter/by Prof. Dr. Hans-Christian RiekhofDie Schnäppchen-Jäger scheinen auf dem Vormarsch - viele Unternehmen können sich diesem Trend nicht entziehen. Was dahinter steckt, untersuchen wir im aktuellen Pricing-Newsletter.
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Limeade: How do I reach all 50,000 employees of a corporation?
/in Interviews/by Prof. Dr. Hans-Christian Riekhof
On April 6, 2019, Markus von Aschoff (photo), Managing Director Limeade Europe, gave a lecture on Digital Marketing at the invitation of Professor Hans-Christian Riekhof at PFH Private University of Göttingen. In the following interview, the manager provides insights into the strategic and operational measures of the company.
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Pricing Seminar with Prof. Riekhof
As a participant of the pricing seminar, you will:
- approach strategic pricing with a changed mindset and better assess the contribution of professional pricing to results.
- have a clear methodological framework with the RSEC model to better handle the complexity of pricing.
- develop concrete ideas for quick wins in pricing and assess their feasibility.
- create a reliable estimate of the performance improvement that can be achieved through a pricing project.