Archive for year: 2018
Book Tip No. 26 (2018): Kelly McGonigal: The Upside of Stress.
/in Book recommendations/by Prof. Dr. Hans-Christian RiekhofPricing-Newsletter No. 11 (2018): The Implementation of the Riekhof LSDC Model in the Company
/in Pricing Newsletter, Pricing Newsletter/by Prof. Dr. Hans-Christian RiekhofKundengruppenbezogenes Pricing ist der Schlüssel zur Preisdifferenzierung. Lesen Sie wie das Modell in der Unternehmenspraxis effektiv umgesetzt werden kann.
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Procter & Gamble on Uncertainties in Online Marketing
/0 Comments/in Unkategorisiert/by Jürgen KettlerFree expert knowledge on pricing delivered to your inbox regularly
Pricing Seminar with Prof. Riekhof
As a participant of the pricing seminar, you will:
- approach strategic pricing with a changed mindset and better assess the contribution of professional pricing to results.
- have a clear methodological framework with the RSEC model to better handle the complexity of pricing.
- develop concrete ideas for quick wins in pricing and assess their feasibility.
- create a reliable estimate of the performance improvement that can be achieved through a pricing project.