19.11.2018 │ Göttingen – Product Management at Ferrero using the example of duplo

The topic of a lecture at the PFH Private University of Göttingen on Monday, November 19, 2018, is Product Management at Ferrero using the example of the duplo brand. Prof. Dr. Hans Christian Riekhof has invited Florian Held, PFH alumnus and Junior Product Manager duplo Chocnut, as a speaker.

Location:
PFH Private University of Göttingen
Weender Landstraße 3-7
37073 Göttingen

Date/Time:
Mon., 19.11.2018, 18:00

The event is free of charge.
Attention: there is a limited number of seats for external visitors

Please register with Ms. Martyna Wieschollek by email at:
wieschollek@nullpfh.de

 

Photo: www.duplo.de

10.12.2018 │ Göttingen – Digital Systems and Marketing Logistics using Coca-Cola as an example

The talk at PFH Private University of Göttingen on Monday, December 10, 2018, is about Digital Systems and Brand Logistics using the beverage giant Coca-Cola as an example. Prof. Dr. Hans Christian Riekhof has invited Jonathan F. Döhling, PFH alumnus and Head of Marketing Systems, Warehousing and Administration as the speaker.

Location:
PFH Private University of Göttingen
Weender Landstraße 3-7
37073 Göttingen

Date/Time:
Mon., 10.12.2018, 18:00

The event is free of charge.
Attention: there is a limited number of seats for external visitors

Please register with Ms. Martyna Wieschollek by email at:
wieschollek@nullpfh.de

Photo: pixabay.de

15.10.2018 │ Göttingen – The Bugatti History

The history of Bugatti is the subject of a lecture at the PFH Private University of Göttingen on Monday, October 15, 2018. The title of the lecture: “In the beginning there were 18 cylinders – the Bugatti history from the EB 118 to the Chiron”. Prof. Dr. Hans Christian Riekhof has invited Dr. Frank Götzke, Head of New Technologies at Bugatti, as the speaker.

Location:
PFH Private University of Göttingen
Weender Landstraße 3-7
37073 Göttingen

Date/Time:
Mon., 15.10.2018, 18:00

The event is free of charge.
Attention: there is a limited number of seats for external visitors

Please register with Ms. Martyna Wieschollek by email at:
wieschollek@nullpfh.de

Photo: www.bugatti.com

Pricing-Newsletter No. 16 (2018): How do luxury customers tick?

Luxuskunden sind ein preislich anspruchsvolles Klientel, aber wenig preis-sensitiv. Im Segment des Luxury Shoppings gibt es jedoch sehr unterschiedliche Typen, deren Denk- und Handlungsmuster wir Ihnen im neuesten Newsletter vorstellen.

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