Archive for year: 2015
Book Tip No. 11 (2015): Radical Leadership
/0 Comments/in Book recommendations/by Prof. Dr. Hans-Christian RiekhofPricing Study 2015 in WirtschaftsWoche Online
/in News / Insights/by Jürgen KettlerWirtschaftsWoche reported on the results of the PFH Pricing Study 2015 on July 17, 2015.
You can read the entire article here:
Book Tip No. 10 (2015): Why We Buy Emotions
/0 Comments/in Book recommendations/by Prof. Dr. Hans-Christian RiekhofPricing Study 2015 in the Press
/in News / Insights/by Jürgen KettlerOverview of the coverage of the PFH Pricing Study 2015 in the press:
23.06.15 / Finanznachrichten.de – Significant profit potential lies dormant in Pricing
23.06.15 / nachrichten.de – Study: Significant profit potential lies dormant in Pricing
23.06.15 / Presseportal – Significant profit potential lies dormant in Pricing
24.06.15 / Haufe.de – Companies without a Pricing Strategy
24.06.15 / Absatzwirtschaft – Corporate Strategy: Too few Pricing Departments and Pricing Managers
26.06.15 / Brand article – Pricing in German companies not professional enough
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Pricing Seminar with Prof. Riekhof
As a participant of the pricing seminar, you will:
- approach strategic pricing with a changed mindset and better assess the contribution of professional pricing to results.
- have a clear methodological framework with the RSEC model to better handle the complexity of pricing.
- develop concrete ideas for quick wins in pricing and assess their feasibility.
- create a reliable estimate of the performance improvement that can be achieved through a pricing project.