Archive for month: July, 2015

Nassim Taleb on National Entrepreneur’s Day

28. July 2015/0 Comments/in Unkategorisiert/by Jürgen Kettler

About the empirical value of self-defined goals

21. July 2015/0 Comments/in Unkategorisiert/by Jürgen Kettler

Pricing Study 2015 in WirtschaftsWoche Online

17. July 2015/in News / Insights/by Jürgen Kettler

WirtschaftsWoche reported on the results of the PFH Pricing Study 2015 on July 17, 2015.

You can read the entire article here:

WirtschaftsWoche Online article from 17.07.2015

About the Value of Task Descriptions

14. July 2015/0 Comments/in Unkategorisiert/by Jürgen Kettler

John Kotter on Operational Haste

7. July 2015/0 Comments/in Unkategorisiert/by Jürgen Kettler

Zurich 2009.

Book Tip No. 10 (2015): Why We Buy Emotions

1. July 2015/0 Comments/in Book recommendations/by Prof. Dr. Hans-Christian Riekhof

Pricing Seminar with Prof. Riekhof

As a participant of the pricing seminar, you will:

approach strategic pricing with a changed mindset and better assess the contribution of professional pricing to results.
have a clear methodological framework with the RSEC model to better handle the complexity of pricing.
develop concrete ideas for quick wins in pricing and assess their feasibility.
create a reliable estimate of the performance improvement that can be achieved through a pricing project.