Archive for month: November, 2014

The 5th Göttingen Marketing Day in the Local Press

11. November 2014/0 Comments/in Unkategorisiert/by Jürgen Kettler

The Göttingen Daily Newspaper reported on the annual 5th Göttingen Marketing Day at the PFH Private University of Göttingen on November 11, 2014.11

Munich 2008.

Book Tip No. 2 (2014): Cool it!

1. November 2014/0 Comments/in Book recommendations/by Prof. Dr. Hans-Christian Riekhof

Pricing Seminar with Prof. Riekhof

As a participant of the pricing seminar, you will:

approach strategic pricing with a changed mindset and better assess the contribution of professional pricing to results.
have a clear methodological framework with the RSEC model to better handle the complexity of pricing.
develop concrete ideas for quick wins in pricing and assess their feasibility.
create a reliable estimate of the performance improvement that can be achieved through a pricing project.