Xmas-Lectures-2024 Download Area

Welcome to the download area for the Xmas-Lectures 2024

The following files are available for download

Please note the validity of availability one week after receipt of the access data.

Xmas-Lectures 2024 - Riekhof handout

Xmas-Lectures 2024 - Breustedt

Xmas-Lectures 2024 - Thoene

Xmas Lectures 2024 - TYPE7: Stories over Product - Jostock

Have you already subscribed to our Pricing Newsletter?

Valuable tips and insights about pricing strategies every month – conveniently in your inbox!

The current newsletter

Pricing-Newsletter No. 89 (2024): Individualized Pricing instead of blanket discount: This is how location-based targeting at the POS works with app-based customer cards

English version:
Pricing Newsletter No. 89 (2024): Personalized Pricing Instead of Blanket Discounts: How Location-Based Targeting at the POS Works with App-Based Loyalty Cards

Here you can find our newsletter overview >>

Stay up to date with the free newsletter subscription!

Pricing Seminar with Prof. Riekhof

As a participant of the pricing seminar, you will:

approach strategic pricing with a changed mindset and better assess the contribution of professional pricing to results.
have a clear methodological framework with the RSEC model to better handle the complexity of pricing.
develop concrete ideas for quick wins in pricing and assess their feasibility.
create a reliable estimate of the performance improvement that can be achieved through a pricing project.