Posts

Women still pay significantly more for razors than men - on average about 38 percent more. This is reported by the Berliner Zeitung, citing a recent study by the Hamburg Consumer Centre.

Gender Pricing – When Women Pay More for the Same Products as Men

/in /by

Women still pay significantly more for razors than men. This is reported by the Berliner Zeitung (BZ), citing a recent study by the Hamburg Consumer Centre. The market sample has already been taken for the fourth time – the price difference has changed little.

Of the eleven examined shaving products including shaving foam and some perfumes from drugstores, the prices for the women’s versions were on average almost 38 percent higher than for the men’s. The ingredients and compositions of the products examined were almost identical, the BZ quotes. Consumer advocates have called on cosmetics manufacturers and retailers to stop price discrimination against women.

Gender Pricing: Companies are aware of the different willingness to pay of customers

Pricing expert Prof. Dr. Hans-Christian Riekhof from UNICconsult states here that “Price discrimination means nothing other than that companies try to take into account the different willingness to pay of different target groups.” This applies to men and women alike, as well as to younger and older people, to well-off people and people with smaller wallets, to city dwellers and families in the countryside. “We will not be able to abolish this without a state uniform pricing”, says Riekhof. “But it is good that there are such price comparison studies. Whether price-conscious women now buy the male products? Let’s be surprised.”

 

 

The marketing magazine Horizont refers in a current article to the results of the recently published empirical inflation-pricing study by Prof. Hans-Christian Riekhof and Julius Reutel.

Marketing Magazine Horizont reports on Inflation-Pricing-Study

/in , /by

Under the title “Companies set prices in inflation across the board – No desire for price differentiation”, Horizont, one of the leading marketing magazines, refers to the recently published inflation-pricing study by the PFH Private University of Göttingen. Pricing expert Prof. Hans-Christian Riekhof and Julius Reutel examined in this empirical study in 2022 how companies implement price increases.

“Rising production costs, supply chain delays, ongoing chip shortages and not least the energy crisis are causing companies to drastically increase prices. According to a current study by the Private University of Göttingen on the subject of inflation, 60 percent of the companies surveyed plan to increase prices by at least 10 percent this year, and 30 percent of the companies even want to increase prices by 15 percent or more”, Horizont reproduces some results. “There is obviously a considerable need for action, among other things due to the raw material price situation”, Horizont quotes from the study.

Further links

Full article (paywall):
Companies set prices in inflation across the board

The Göttingen daily newspaper reports in its edition of 09.09.2022 on the study on "Inflation Pricing" by the PFH Private University of Göttingen. Prof. Hans-Christian Riekhof and Julius Reutel have investigated how companies implement price increases in the current crisis times.

Göttingen Daily Newspaper Reports on Inflation-Pricing Study

/in , /by

The Corona pandemic with the lockdowns and the war against Ukraine with the consequences of supply shortages, rising raw material and energy prices as well as inflation: customers, end consumers and companies are currently feeling this. For the Göttingen daily newspaper, this was a reason to pick up on the current empirical study on “Inflation Pricing” by the PFH Private University of Göttingen, in which Prof. Hans-Christian Riekhof and Julius Reutel have examined price policy in the economy.

In their article titled “Companies want to increase prices in the double-digit range”, the newspaper goes into detail on the results of the investigation. In the current situation, significant price increases are inevitable for many companies, the Göttingen daily newspaper quotes the announcement of the PFH. A third of the companies surveyed will implement price increases of 15 percent in 2022, 72 percent can therefore imagine a second increase, more than 60 percent want to raise prices in the double-digit range, 15 percent to 20 percent and more.

“In contrast to the pricing studies of the past years, which the PFH has been conducting since 2009, for the first time such a clear and more than obvious signal towards price increase has shown”, the paper quotes one of the conclusions of the study makers. The perhaps most important finding of the study, it says, is according to Prof. Riekhof, that many companies do not differentiate when implementing the price increases, but proceed very generally.

 

Further Links

Full article of the Göttingen daily newspaper as pdf:
https://www.unicconsult.com/wp-content/uploads/2022/09/Goettinger-Tageblatt-09.09.20228-Inflation-Pricing.pdf

Pricing study on Inflation-Pricing – Riekhof/Reutel, PFH 2022:
https://www.unicconsult.com/referenz/riekhof-reutel-inflation-pricing-empirische-studie-der-pfh-goettingen-2022/

The Brand Article magazine reports on price adjustments in challenging times. The magazine refers to the results of the current empirical inflation pricing study by Prof. Hans-Christian Riekhof and Julius Reutel.

Brand Article Magazine Picks Up Inflation Pricing Study

/in , /by

Brand Article, a magazine for brand leadership, reports on the results of the recently published Inflation Pricing Study by PFH Private University of Göttingen in a current article. Prof. Hans-Christian Riekhof and Julius Reutel examined in this empirical study in 2022 how companies implement price increases. Responses from 163 companies were evaluated.

According to the study, an inflation rate of ten percent for 2022 is considered possible by many experts. 30 percent of respondents therefore plan price increases of 15 percent and more in 2022, 61 percent of companies will raise prices in the double-digit range. 72 percent of companies can even imagine a second price increase. Only 16 percent of companies clearly say no to this question.

The magazine summarizes the conclusion: “As an overall conclusion, the study’s authors judge that the differentiation of price increases by product categories and by customer groups can be expanded. At some points it becomes visible that a blanket approach is still predominant and that sales is the essential force both in planning and in implementing price increases.”

Further links

Full article in the Brand Article magazine:
https://www.markenartikel-magazin.de/_rubric/detail.php?rubric=marke-marketing&nr=53919&PHPSESSID=aq1br7ckguhrb3pqtrst9irqp3

Inflation Pricing Study – Riekhof/Reutel, PFH 2022:
https://www.unicconsult.com/referenz/riekhof-reutel-inflation-pricing-empirische-studie-der-pfh-goettingen-2022/

Portfolio Items