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Immer mehr Unternehmen folgen dem aktuellen Trend und schaffen eine Pricing-Abteilung oder stellen einen Pricing-Manager ein. Unsere Pricing-Projekte zeigen jedoch oft, dass diese neue Funktion bzw. Position die Erwartungen nicht erfüllt. Woran das liegt, damit beschäftigen wir uns in diesem Newsletter.

Pricing-Newsletter No. 85 (2024): Why Pricing Managers Often Fail

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Immer mehr Unternehmen folgen dem aktuellen Trend und schaffen eine Pricing-Abteilung oder stellen einen Pricing-Manager ein. Unsere Pricing-Projekte zeigen jedoch oft, dass diese neue Funktion bzw. Position die Erwartungen nicht erfüllt. Woran das liegt, damit beschäftigen wir uns in diesem Newsletter.

Jetzt kostenlosen Zugang erhalten zu allen unseren Pricing Studien, zu unseren Pricing News und zu unseren mehr als 70 Pricing-Newslettern, mit denen Sie zum Pricing Experten werden können.

Our newsletter No. 77 can be read in English language now: In the interview with Dorian Rieger, Head of Marketing of Sartorius, a publicly listed bio-pharmaceutical specialist, you will get an inside peek on how the product complexity is managed by pricing categories.

Pricing-Solutions: How Sartorius is mastering product portfolio complexity

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Mastering the Complexity of the Product Portfolio: Pricing Categories as a Silver Bullet at Sartorius.

Now our newsletter No. 77 can be read in English language. What is it about?

Sartorius boasts an extensive and specialized product range, presenting a significant complexity for pricing. In this edition, I had the opportunity to discuss the solutions employed by the publicly listed bio-pharmaceutical specialist with Dorian Rieger, Head of Marketing Operations at Sartorius in Göttingen since 2022. Sartorius has been collaborating with UNICconsult in the Pricing domain since 2017.

Read more:
https://www.unicconsult.com/pricing-newsletter-no-77-mastering-the-complexity-of-the-product-portfolio-pricing-categories-as-a-silver-bullet-at-sartorius/

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Our newsletter No. 77 can now also be read in English language. What is it about?

Sartorius has an extensive and specialized product range, which presents a significant complexity for pricing. In this edition, I had the opportunity to talk with Dorian Rieger, Head of Marketing Operations at Sartorius in Göttingen since 2022, about the solutions of the publicly listed bio-pharmaceutical specialist. Sartorius has been working with UNICconsult in the Pricing area since 2017.

Learn more:
https://www.unicconsult.com/pricing-newsletter-no-77-2023-komplexitaet-des-produkt-portfolios-beherrschen-lernen-pricing-kategorien-bei-sartorius/

Sartorius hat ein sehr tiefes und spezialisiertes Produktprogramm. Für das Pricing bedeutet das Komplexität. Mit welchen Lösungen arbeitet der börsennotierte Bio-Pharma-Spezialist? Ein Interview mit Dorian Rieger, Head of Marketing Operations bei Sartorius.

Pricing-Newsletter No. 77 (2023): Learning to Master the Complexity of the Product Portfolio: Pricing Categories as Silver Bullet at Sartorius.

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Sartorius hat ein sehr tiefes und spezialisiertes Produktprogramm. Für das Pricing bedeutet das Komplexität. Mit welchen Lösungen arbeitet der börsennotierte Bio-Pharma-Spezialist? Ein Interview mit Dorian Rieger, Head of Marketing Operations bei Sartorius.

Jetzt kostenlosen Zugang erhalten zu allen unseren Pricing Studien, zu unseren Pricing News und zu unseren mehr als 70 Pricing-Newslettern, mit denen Sie zum Pricing Experten werden können.

Stefan Schlack, Head of Marketing Bioprocess Solutions, spoke about the challenges in B2B marketing of the technology group Sartorius at the PFH Private University of Göttingen. In the interview, he explains which processes are crucial.

B2B Marketing Sartorius: Better Solutions with Process Mapping

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Stefan Schlack Sartorius What current challenges in marketing does a B2B company face? Participants of a lecture at the PFH Private University of Göttingen were able to learn this on October 29, 2018 using the example of Sartorius, a listed pharmaceutical and laboratory supplier based in Göttingen. The technology group with billions in sales was founded in 1870 and employs around 7,500 people.

The lecture was given by Stefan Schlack, Head of Marketing Bioprocess Solutions Division at Sartorius. He had come at the invitation of Professor Hans-Christian Riekhof, who conducted an interview with Stefan Schlack in this context, which we reproduce below.

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The talk at PFH Private University of Göttingen on Monday, October 29, 2018, is about Challenges of B2B Marketing in a Biotech Company - the example of Sartorius. Prof. Dr. Hans Christian Riekhof has invited Stefan Schlack, Head of Marketing Sartorius, as a speaker.

29.10.2018 │ Göttingen – B2B Marketing in a Biotech Company

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The talk at PFH Private University of Göttingen on Monday, October 29, 2018, is about Challenges of B2B Marketing in a Biotech Company – the example of Sartorius. Prof. Dr. Hans Christian Riekhof has invited Stefan Schlack, Head of Marketing Sartorius, as a speaker.

Location:
PFH Private University of Göttingen
Weender Landstraße 3-7
37073 Göttingen

Date/Time:
Mon., 29.10.2018, 18:00

The event is free of charge.
Attention: there is a limited number of seats for external visitors

Please register with Ms. Martyna Wieschollek by email at:
wieschollek@nullpfh.de

 

Photo: www.sartorius.com