Posts

Mercedes-Benz has abolished the traditional price lists to offer customers more transparency and flexibility. This decision could have a signaling effect for other companies that also need to rethink their pricing strategies.

Mercedes-Benz revolutionizes the sales model! What does this mean for your pricing strategy?

/in , /by

Mercedes-Benz has recently changed its sales model and abolished the traditional price lists to offer more transparency and flexibility. This is reported by various media (including “Auto, Motor und Sport”, chip.de). But what does this mean for companies that also need to rethink their pricing strategies?

The abolition of fixed price lists at Mercedes-Benz could have a signaling effect: customers increasingly expect transparency and tailor-made offers. However, such a model requires an extremely agile and well-thought-out pricing strategy. Companies that rigidly adhere to traditional pricing models could quickly fall behind. Instead, a dynamic pricing model that adapts to market conditions and individual customer requirements could play a decisive role.

Instead of fixed price lists, more transparency and flexibility

But beware: With flexibility comes complexity. Pricing becomes more demanding and requires a precise market analysis and a deep understanding of customer needs. This is where the pricing strategy of UNICconsult comes into play. Our RSEC model (Research, Strategy, Execution, Controlling) ensures that your pricing strategy not only meets current requirements, but is also future-proof.

Mercedes-Benz’s decision regarding traditional price lists shows that the market is ready to take new paths. Companies that adapt their pricing strategies early can benefit from this change and secure competitive advantages.

Don’t miss this opportunity! Now is the perfect time to rethink your pricing strategy. Contact the experts at UNICconsult and get your company fit for the future!

Contact UNICconsult

 

Photo: pixabay.com

Wie preissensibel sind die Kunden bei den verschiedenen Produkten im Sortiment? Wie wird sich die Nachfrage verändern, wenn die Preise um drei Prozent erhöht werden? Bei vielen essenziellen Fragen im Preismanagement helfen die Preis-Absatz-Funktion und die sich daraus ergebende Preiselastizität.

Pricing-Newsletter No. 86 (2024): Understanding and predicting customer reactions to price changes with price-sales functions

/0 Comments/in , /by

Wie preissensibel sind die Kunden bei den verschiedenen Produkten im Sortiment? Wie wird sich die Nachfrage verändern, wenn die Preise um drei Prozent erhöht werden? Bei vielen essenziellen Fragen im Preismanagement helfen die Preis-Absatz-Funktion und die sich daraus ergebende Preiselastizität.

Jetzt kostenlosen Zugang erhalten zu allen unseren Pricing Studien, zu unseren Pricing News und zu unseren mehr als 70 Pricing-Newslettern, mit denen Sie zum Pricing Experten werden können.

Pricing is the most important profit lever in a company. Why is it that this aspect is still underestimated in so many companies? The lecture by Prof. Riekhof addresses this and other questions.

15.11.2017 │Hamburg – Lecture “Underestimated Pricing”

/in /by

Pricing is the most important profit lever in a company. Why is it that this aspect is still underestimated in so many companies? These and other topic-specific questions are addressed by marketing and pricing expert Prof. Dr. Hans-Christian Riekhof in the lecture “Why strategic pricing is neglected in many companies” on November 15 at the AGA Northern German Business Association Wholesale – Foreign Trade – Service e.V. in Hamburg.

Other topics:

  • Pricing must be cross-departmental and therefore becomes complicated – how do you manage the complexity?
  • Pricing requires research – how to avoid endless debates about the “right” price?
  • Pricing strategies require consistency in implementation – how to develop clear pricing roadmaps for individual business areas?
  • Pricing strategies must be measured – what contribution do pricing scorecards make?

A discussion round is planned after the lecture.

Professor Riekhof teaches International Marketing at the Private University of Göttingen. For 15 years, he has been conducting empirical studies on pricing and advises international corporations as well as medium-sized companies on the review of their pricing strategy, the optimization of pricing processes and the introduction of efficient price controlling. Previously, he was responsible for pricing topics as a marketing director in the Otto Group and as a business unit manager in Beiersdorf AG.

Venue:
AGA Northern German Business Association Wholesale – Foreign Trade – Service e.V.
Kurze Mühren 1
20095 Hamburg

Date:
November 15, 2017
2:30 pm

For more information, visit: www.aga.de