Progressive Pricing Against Panic Buying in Corona Crisis
Panic buying poses a challenge to supermarkets. We are currently experiencing something very rare: empty supermarket shelves. The supply of not only disinfectants is stalling. Pharmacists cannot produce disinfectants on site because they lack alcohol.
The answer of the pricing experts to panic buying is actually obvious: Progressive Pricing, i.e. rising prices with increasing quantity. A supermarket in Denmark shows how it’s done, as the magazine Businessinsider reports: The first bottle of the currently massively demanded disinfectant costs 40 Danish crowns (converted 5.40 euros, the second already 1,000 Danish crowns (converted 135.00 euros). It can be that simple.
The Progressive Pricing of Meny, the aforementioned Danish-Norwegian supermarket chain, was shared on Twitter. With this drastic measure, significantly fewer customers are likely to reach for the second bottle of disinfectant.
Read the article in Businessinsider here:
https://www.businessinsider.de/wirtschaft/supermarkt-in-daenemark-verhindert-hamsterkaeufe-mit-genialer-idee/
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