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Pricing-Insights

Pricing-Newsletter No. 103 (2026): Price Strategy: the most important Pricing-Insights from 2025.

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Was waren die dominierenden Pricing-Themen in 2025? Welche Pricing-Newsletter haben eine hohe Resonanz und intensive Diskussion erfahren? Vier Themen, die auch in 2026 von besonderer Relevanz sein werden.

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How does a successful wholesaler, operating in the B2B environment, deal with the complexity of pricing? In our interview, Kai Ostendorf, Head of Pricing at Granit Parts/Wilhelm Fricke SE, provides background information on the implementation of a new pricing tool.

B2B Wholesaler Fricke: Preventing ‘Logical Errors’ with New Pricing Tool

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Kai Ostendorf
Kai Ostendorf, Head of Pricing at Granit Parts / Wilhelm Fricke SE

On November 11, 2019, Kai Ostendorf (photo) gave a lecture on pricing at the invitation of Professor Hans-Christian Riekhof at the PFH Private University of Göttingen. He provided an insight into the pricing of the agricultural machinery wholesaler in the B2B environment – before and after the implementation of a pricing tool. The following interview emerged from the discussions held there.

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