Tag Archive for: preistrend

Under the title “Many companies are turning the price screw”, the magazine SpringerProfessional picks up on the inflation-pricing study of the PFH. The empirical study of the PFH Private University of Göttingen, created by the pricing expert Prof. Riekhof and Julius Reutel, investigates how companies are dealing with the current price increases and how they are passing on price increases to their customers.

Pandemic-related lockdowns, supply shortages and extreme price jumps on the energy side have left their mark in sales, especially in medium-sized companies, in recent weeks and months, the magazine writes. The price trend at all levels currently only knows one direction: upwards. This now calls for innovative pricing models. Figures from the cross-industry study of the Private University of Göttingen (PFH) make it clear where the journey is going.

More than 60 percent of the companies surveyed therefore want to pass on double-digit price increases to their customers this year, 15 percent are calculating price surcharges of 20 percent and more, 82 percent are passing on price increases that occur in raw materials and preliminary materials, and 72 percent even expect a second price increase this year. “The larger the company in terms of sales, the higher the approval,” the article says.

One of the surprising results of the study: Above all, new customers will be affected by the price adjustments of the manufacturing companies. According to 35 percent of the companies, prices for new customers will be screwed up above average.

The study is based on a standardized online survey, which was accessed by more than 1,100 people from medium-sized to large companies and of which 163 evaluable questionnaires were taken into account.

Further links

Full article:
https://www.springerprofessional.de/pricing/vertriebsmanagement/viele-unternehmen-ziehen-im-vertrieb-die-preise-an/23470916