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In an interview with Prof. Riekhof, Philipp Wacker, managing director of the compressed air and pneumatics specialist Riegler, explains the background to the repositioning of his B2B brand.

Repositioning: Why the B2B brand Riegler now relies on emotions

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In an interview with Prof. Riekhof, Philipp Wacker, managing director of the compressed air and pneumatics specialist Riegler, explains the background to the repositioning of his B2B brand.

Realigning a brand in the business-to-business environment is a demanding challenge. The rebranding of a B2B brand was the focus of a lecture by Philipp Wacker (photo), managing director of the company Riegler & Co KG in Bad Urach. The industry: compressed air and pneumatics. Using the practical example of the reorientation of his brand, he provided insights into its B2B marketing concept at the Private University of Göttingen (PFH).

The PFH graduate appeared at the invitation of Dr. Hans-Christian Riekhof, Professor of International Marketing. In an interview with Riekhof, Wacker explains the background to the repositioning of his brand.

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The special challenges associated with rebranding a B2B brand are the focus of the lecture on 15.04.2019 at PFH Göttingen. Philipp Wacker is the managing director of the Fa. Riegler & Co KG in Bad Urach, a company that operates in the field of compressed air and pneumatics. Using the practical example of the realignment of his brand, he provides detailed insights into its B2B marketing conception.

15.04.2019│ Göttingen – Challenges in the Relaunch of a B2B Brand

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The special challenges associated with rebranding a B2B brand are the focus of the lecture on 15.04.2019 at PFH Göttingen. Philipp Wacker is the managing director of the Fa. Riegler & Co KG in Bad Urach, a company that operates in the field of compressed air and pneumatics. Using the practical example of the realignment of his brand, he provides detailed insights into its B2B marketing conception.

The graduate of the Private University of Göttingen PFH Göttingen comes at the invitation of Professor Dr. Hans-Christian Riekhof, who teaches International Marketing at the renowned private university and regularly organizes subject-specific lectures.

Location:
PFH Private University Göttingen
Weender Landstraße 3-7
37073 Göttingen

Date/Time:
Mon., 15.04.2019, 18:00

The event is free of charge. Guests are warmly welcome.

Please register with Ms. Martyna Wieschollek by email at:
wieschollek@nullpfh.de

Photo: Riegler