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Mobile Apps: A study on the use of smartphones in stationary retail was presented by Capgemini Consulting. It was examined in which phases of the purchasing process consumers are already using mobile devices today and what benefits they achieve.

Mobile Apps in Retail – Study by Capgemini Consulting

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Technical innovation does not stop at stationary retail in Germany. This is happening at a rapid pace. After many retailers have already marketed their products in their own online shops or on Amazon, they are already confronted with the next wave of disruption. Mobile commerce is well on its way to becoming the number one online channel. Mobile apps on smartphones enable companies to interact digitally and in real time with customers. This creates completely new shopping experiences.

Capgemini Consulting, the global strategy and transformation consultancy of the Capgemini Group, has presented a study on the use of smartphones in stationary retail. It was examined in which phases of the purchasing process consumers are already using mobile devices today and what benefits they achieve.

Photo/Screenshot: Capgemini Consulting

The study:
Study “Mobile Apps in Retail” (pdf)

More about Capgemini Consulting:
www.capgemini.com/de