Posts

In an interview with Prof. Riekhof, Philipp Wacker, managing director of the compressed air and pneumatics specialist Riegler, explains the background to the repositioning of his B2B brand.

Repositioning: Why the B2B brand Riegler now relies on emotions

/in /by
In an interview with Prof. Riekhof, Philipp Wacker, managing director of the compressed air and pneumatics specialist Riegler, explains the background to the repositioning of his B2B brand.

Realigning a brand in the business-to-business environment is a demanding challenge. The rebranding of a B2B brand was the focus of a lecture by Philipp Wacker (photo), managing director of the company Riegler & Co KG in Bad Urach. The industry: compressed air and pneumatics. Using the practical example of the reorientation of his brand, he provided insights into its B2B marketing concept at the Private University of Göttingen (PFH).

The PFH graduate appeared at the invitation of Dr. Hans-Christian Riekhof, Professor of International Marketing. In an interview with Riekhof, Wacker explains the background to the repositioning of his brand.

Read more