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Anne Hufnagel, as a photographer, asks the highly exciting question of whether our chancellor candidates have a strategy for their image communication. In a video, published in Gabor Steingart's "Morning Briefing", she analyzes their image campaigns.

Image Communication: Anne Hufnagel criticizes the image campaigns of the chancellor candidates

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Anne Hufnagel, as a photographer, asks the highly exciting question of whether our chancellor candidates have a strategy for their image communication. A worthwhile video not only for marketing students. Even if some assessments are certainly up for discussion.

In a contribution to Gabor Steingart’s “Morning Briefing”, she criticizes their lack of strategies for image communication. In the video, she shows which image campaigns she would have developed for Laschet, Baerbock and Scholz.

As top politicians, she argues, it is their job to define the image communication with a team at the beginning of the election campaign – i.e. what image they are aiming for, what images are needed for this and what strategy must be implemented for this.

Further links

Contribution and video on Gabor Steingart’s “Morning Briefing”:
https://www.thepioneer.de/originals/showroom/videos/wenn-ich-die-gute-fee-der-kanzlerkandidaten-waere?utm_medium=newsletter&utm_source=steingarts-morning-briefing

More news on the topics of marketing, digitization, strategic pricing:
https://www.unicconsult.com/news/nachrichten/