Food Newspaper reports on Pricing Study 2023
Under the title “Pricing increases its importance”, the trade journal of the food industry extensively covers the current, now fifth edition of the empirical study of the Private University of Göttingen (PFH). After 2009, 2012, 2015 and 2018, pricing processes in business practice have been analyzed again in 2023. The study by pricing expert Professor Dr. Hans-Christian Riekhof and Lukas Breustedt shows that companies attach greater importance to strategic pricing and the topic has gained relevance compared to previous studies.
Particularly due to a series of challenges and resulting requirements, such as supply shortages and unusually high inflation rates, this development has been accelerated. However, not to the extent that the experts had expected. Given the requirements of inflation pricing, it was expected that the importance would increase much more, says Riekhof, one of the authors of the study. Only just under a quarter of all surveyed company representatives rated the relevance of strategic pricing as “very high”.
More about the study “Pricing processes in business practice 2023 – Riekhof/Breustedt”:
https://www.unicconsult.com/pricing-studie-2023-pfh-private-hochschule-goettingen-legt-neue-empirische-untersuchung-von-pricing-prozessen-in-unternehmen-vor/