Posts
Visibility as Currency
Marie-Christine Ostermann advocates in the Handelsblatt of 9.7.2021 in a guest article for more visibility of women in the (media) public: a very exciting perspective in a long-standing debate.
Visibility is in an economy of attention, as described by Georg Franck in his book of the same name, an important currency that is rarely so clearly addressed. Marie-Christine Ostermann considers the psychological dimension of the topic (who has too many self-doubts and why and shies away from too much attention, who shies away from the rough tone on some platforms), and she also names possible “costs” of high personal visibility.
And she looks at the differences in attention that women and men receive in the traditional media. But what absolutely needs to be added is the attention in social media, which women and men strive for and which their shared contributions receive. Here, other laws apply for achieving attention. No editorial team and no curator have a more or less secret agenda when it comes to likes and followers – a topic that would be very accessible to empirical research.
Links:
Guest contribution in Handelsblatt (Website):
https://www.handelsblatt.com/meinung/gastbeitraege/gastkommentar-ein-plaedoyer-fuer-die-sichtbarkeit-von-frauen/27399210.html
Guest contribution in Handelsblatt (pdf):
Women must become more visible
Photo/Screenshot: Handelsblatt