Current Study on Connectivity Services in Vehicles: High Potential for Connected Car Services
With the now published empirical study “Customer Insights: Connected Car Services in Germany”, the PFH Private University of Göttingen examined the relevance of connectivity services in vehicles from a customer perspective. This is one of the first studies to analyze the currently available connectivity services in the vehicle from the customer’s perspective. The focus of the study by Prof. Dr. Hans-Christian Riekhof and Marc Scholz was the question of which currently available and which future conceivable connectivity services offer a particularly high relevance and can thus further increase the acceptance of these connectivity services.
Majority sees high potential for connectivity services in vehicles
An important finding in advance: The study confirms that a large majority of respondents see great potential in the connectivity of vehicles. The study thus underlines the increasing importance of such services for both customers and the automotive industry.
The following topics are at the center of the study:
- Statements on the relevance of currently available and future Connected Car Services
- Insights into the development and perspectives of these services
- Insights into specific influencing factors such as willingness to pay, handling of data and acceptance of these services.