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How to formulate and implement a long-term pricing strategy. What is the profit lever? A free online lecture on 29.08. by the IHK Lüneburg-Wolfsburg with pricing specialist Prof. Riekhof provides information.

29.08.2024 – Pricing Model – a potential profit lever? Free Online Event

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How can a long-term pricing strategy be formulated and implemented – and what is the profit lever? Interested parties can find out on August 29 from 9 to 10 a.m. at a free online lecture by the IHK Lüneburg-Wolfsburg. Pricing expert Professor Hans-Christian Riekhof illuminates the building blocks of a well-thought-out pricing policy, explains pricing processes and what constitutes effective price controlling.

The topic of costs plays a very important role in many companies. The same does not apply to the price or pricing, this topic often receives significantly less attention, as empirical studies by Riekhof have shown. The potential that the sometimes considerable profit levers enable is therefore often unused.

Questions on the topic and the event are answered by Thomas Rekowski, IHKLW business development consultant, Tel. 05141 9196-22, thomas.rekowski@nullihklw.de.

Date:
29.08.2024

Time:
9:00 a.m.

Duration:
approx. 50 minutes

Registration requested at:
https://www.ihklw.de/PricingModell

Further information:
https://www.ihk.de/ihklw/service/presse/presseinfos/pricing-modell-6227676

After Inflation Pricing, there are massive demands for price reductions in the markets: Pricing expert Prof. Riekhof explains backgrounds and strategies in his practical lecture.

03.04.2024 | Bremen – What comes after Inflation Pricing? On the skillful handling of price reductions.

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After the high and very high price increases, triggered by the consequences of the Corona pandemic, Ukraine war with supply chain problems and inflation, many companies are confronted with massive demands for price reductions. How should companies react or act here?

Trade and manufacturers are currently in tough disputes over whether prices must fall again in 2024 or whether there are justifications for further price increases. This is also the topic of the lecture by Prof. Dr. Hans-Christian Riekhof at the Bremen Chamber of Commerce on 06.04.2024.

In the negotiations, a clear pricing strategy, but also a good negotiation strategy, is important. Is your sales team prepared for this? Do you need to spend more energy on strategic pricing? Pricing expert Riekhof (Unicconsult Strategy Development) explains the backgrounds and strategies in his practical lecture and gives helpful tips and suggestions. At the same time, he presents the latest pricing study (Pricing Process in Business Practice – Riehof/Breustedt 2023), which specifically addresses the topic of Inflation Pricing.

The Bremen Chamber of Commerce and Prof. Dr. Riekhof cordially invite you to this free lecture.

Here is the link to the event:
Mittelstandstreff “What comes after Inflation Pricing? On the skillful handling of price reductions” – Bremen Chamber of Commerce – IHK for Bremen and Bremerhaven

Date:
03.04.2024

Time:
12:30 PM

Duration:
approx. 90 minutes

Location:
Bremen Chamber of Commerce – IHK for Bremen and Bremerhaven
Am Markt 13
28195 Bremen

Photo: Karolina Grabowska/pexels.de

Which pricing strategy is right for my company? What are the components of a long-term pricing strategy? How do I check the pricing processes? These and many other questions are discussed by pricing expert Prof. Dr. Hans-Christian Riekhof in a lecture at the IHK Flensburg.

01.11.2023 │ Flensburg – Lecture: Which pricing strategy is right for my company?

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Where:
IHK Flensburg
Heinrichstraße 28-34
24937 Flensburg
Email: service@nullflensburg.ihk.de
Tel.: 0461 806-806
Fax: 0461 806-9806

When:
Wednesday, 01.11.2023
16:00 – 18:00

Topic/Speaker:
Under the title “Value creation through intelligent pricing strategies”, the question is: which pricing strategy is right for my company? The simplest way to increase a company’s return is to raise prices. However, the market may react very sensitively to this. In the worst case, it can lead to customer losses. Using price as a strategic lever for more value creation therefore requires a long-term concept. What are the components of a long-term pricing strategy? How do I check the pricing processes? How do I design the price communication to the outside? Is there effective price controlling?

These and other questions will be addressed by Prof. Dr. Hans-Christian Riekhof. Since 2005, Professor Riekhof has been intensively dealing with questions of strategic and operational pricing in the form of projects and studies.

The event at the IHK Flensburg is free of charge. Please register using the following link:
https://www.ihk-flensburg.de/services/veranstaltungskalender?enable-booking=1#/details/2630/2630/-

Links:

Pricing Study 2023: Pricing Processes in Business Practice
https://www.unicconsult.com/pricing-studie-2023-pfh-private-hochschule-goettingen-legt-neue-empirische-untersuchung-von-pricing-prozessen-in-unternehmen-vor/

Pricing Seminar with Prof. Dr. Hans-Christian Riekhof
https://www.unicconsult.com/pricing-seminar/

Registration for the Pricing Newsletter
https://www.unicconsult.com/pricing-newsletter/newsletter-abonnieren/

The development and implementation of pricing strategies is often neglected in many companies. The lecture in Lübeck at the IHK is about using strategic pricing to exploit untapped opportunities for profit increase.

03.04.2023 │ Lübeck – Strategic Pricing: Untapped Opportunities for Profit Increase

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Empirical studies clearly show: the development and implementation of pricing strategies is often neglected in many companies. As a result, there is a certain uncertainty about enforcing higher prices with customers.

Companies often make it too easy for themselves when they simply pass on rising costs to customers without checking the value they actually create with their products that justifies higher prices. Therefore, value creation potentials can be realized with a targeted and intelligent pricing.

The speaker is pricing expert Professor Hans-Christian Riekhof. In his lecture, he uses practical examples to show how to discover these price potentials with pragmatic tools, how to develop a pricing strategy and how to tap into these profit potentials.

Where:
IHK Chamber of Industry and Commerce in Lübeck
Fackenburger Allee 2
23554 Lübeck

When:
Monday, April 3, 2023
11am (1 h lecture, 30 min. questions)

Tuesday, March 21, 2023
09:00 – 11:00 am

Topic/Speaker:

For more than 20 years, Professor Dr. Hans-Christian Riekhof has been researching the topic of pricing. His empirical studies show where companies can improve pricing processes. For many years he has been giving pricing seminars and writing the so-called Pricing Newsletter “Riekhof on Pricing”.