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Mobile Industry: Newsletter Addresses Instore-Navigation in Hardware Stores
The newsletter from Mobilbranche.de addresses the topic of “Instore Navigation in hardware stores”. In its issue on 06.09.2021, the online information channel, which informs decision-makers about important topics, developments and trends around mobile technology, reports on the advantage that the system of Instore Navigation developed by the Hamburg company locandis offers.
It says: “If you are not a regular customer in the hardware store, you probably know the difficulty of finding the product you are looking for. Not for nothing is there an information desk in almost every hardware store where you can then have the employees explain the way through the often long aisles. At Hagebau dealer Wigger in Neumünster, an app from the Hamburg locandis GmbH now helps. Here you can enter the product you are looking for and then be guided to the right place by Instore Navigation. If you need several products, the app calculates the shortest way through the store to find everything as quickly and stress-free as possible.”
Locandis GmbH specializes in solutions around location-based marketing, indoor navigation, digital customer cards and more.
Further links
Newsletter from Mobilbranche.de:
https://mobilbranche.de/2021/09/luca-app-mit-grossem-update-honor-zieht-an-xiaomi-vorbei-instore-navigation-im-baumarkt
Hardware store: Instore Navigation offers targeted finding of products:
https://www.unicconsult.com/baumarkt-instore-navigation-bietet-zielsicheres-finden-von-produkten/
Article on the homepage of the company locandis:
https://www.locandis.de/instore-navigation-mit-der-app-durch-den-baumarkt/
Recently, the PFH Private University of Göttingen published a study on Instore Navigation in retail:
“Instore Navigation in German retail” (Riekhof, Grüneklee, Reutel, 2021)
Food Newspaper Reports on Instore Navigation at Hagebau
The Food Newspaper currently reports on the recently introduced system of instore navigation at Hagebau. With this technology, controlled via a smartphone app, customers can find their way around the hardware store better.
As reported, customers at Hagebau dealer Wigger from Neumünster can be guided through the market to the desired product by instore navigation. This is linked to offers and additional information that customers receive directly on their mobile phones at the shelf. This was realized by the company locandis from Hamburg, which specializes in technology, conception and strategies for solutions around location-based marketing, indoor navigation, digital customer cards and more.
The Food Newspaper refers in its article to the finding of experts that the technology is still waiting for its breakthrough. Thus, Prof. Hans-Christian Riekhof, Mathieu Grüneklee and Leon Reutel in 2021 conducted a study for the Private University of Göttingen (PFH) among executives in retail on the topic of instore navigation in German retail. The enormous potential of the technology for stationary retail also became clear.
Further links
Full article in the Food Newspaper (Paywall):
https://www.lebensmittelzeitung.net/tech-logistik/nachrichten/per-kunden-app-hagebau-lotst-per-instore-navigation-161283?crefresh=1
Hardware store: Instore Navigation offers targeted finding of products:
https://www.unicconsult.com/baumarkt-instore-navigation-bietet-zielsicheres-finden-von-produkten/
Article on the homepage of the company locandis:
https://www.locandis.de/instore-navigation-mit-der-app-durch-den-baumarkt/
The PFH Private University of Göttingen recently published a study on instore navigation in retail:
“Instore Navigation in German Retail” (Riekhof, Grüneklee, Reutel, 2021)