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From a variety of practical examples of digital marketing, 150 company representatives, alumni, students and marketing-interested guests were able to learn, who participated in the 7th "Göttinger Marketing Day" of the PFH. The Göttinger Tageblatt reported on this event.

Göttinger Tageblatt reports on the 7th Göttinger Marketing Day

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Brave messages have dusted off the image of the Berliner Verkehrsbetriebe via social media, Bugatti “accidentally” landed a Youtube hit and MAN has managed to position a new model in the fiercely contested market for commercial and transport vehicles. From these and other practical examples, the 150 company representatives, alumni, students and marketing-interested guests were able to learn, who participated in the 7th “Göttinger Marketing Day” of the PFH on November 8th. The Göttinger Tageblatt reported on this event.

Seven lectures by technology and marketing managers of well-known companies from very different industries gave insights into their marketing activities. Under the motto “Marketing in times of digital awakening”, Dr. Hans-Christian Riekhof, Professor of International Marketing at the PFH, had invited to the Göttinger Marketing Day for the seventh time. “The topic of digitization has now arrived at all companies. At the same time, due to the high complexity, there is often a lack of courage and the idea for implementation. Today’s examples show us how it works”, he welcomed the guests present.

 

7. Göttinger Marketing Day Speakers
Speakers and organizers of the Göttinger Marketing Day (from left): Julian Jansen (About You), Martin Deutsch (Einbecker), Stephan Giest (Jung von Matt/BVG), Andreas Minarski (m-result), Dr. Oliver Kohl (m-result), Frank Götzke (Bugatti), Prof. Dr. Hans-Christian Riekhof (PFH), Björn Loose (MAN), Dr. Alexander Kind (KIND), Prof. Dr. Frank Albe (PFH). Photo: PFH

Links:

Göttinger Tageblatt (paywall):

“Kind, Bugatti and MAN as guests at the Göttinger Marketing Day”
https://www.goettinger-tageblatt.de/Campus/Goettingen/Kind-Bugatti-und-MAN-zu-Gast-beim-Goettinger-Marketingtag-Konzepte-zur-Digitalisierung

Göttinger Tageblatt (complete article as pdf)

Tips for students from Bugatti and MAN
https://www.unicconsult.com/wp-content/uploads/2019/11/2019-11-14_GT_Goettinger-Marketingtag.pdf

Links to the press release:

“Learning from the best – 7th Göttinger Marketing Day of the PFH”

Private University of Göttingen (PFH)
https://www.pfh.de/aktuelles/1003-7-goettinger-marketingtag-von-den-besten-lernen.html



Screenshot:
Dr. Alexander Kind (KIND), Frank Götzke (Bugatti) and Prof. Dr. Hans-Christian Riekhof in discussion with the participants of the Göttinger Marketing Day. Photo: PFH

In an interview ahead of the 7th Göttingen Marketing Day, Björn Loose, Senior Vice President MAN Truck & Bus Germany GmbH, provides insight into the marketing of the B2B company against the backdrop of digitization.

Why Influencer Marketing Plays a Big Role at MAN

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MAN Björn Loose
Björn Loose, Senior Vice President MAN Truck & Bus SE

Under the motto “Marketing in times of digital awakening”, the PFH Private University of Göttingen invites you to the Göttingen Marketing Day on November 8. In advance, Prof. Dr. Hans-Christian Riekhof interviewed some of the speakers. Here Björn Loose, Senior Vice President MAN Truck & Bus SE, provides insights into the marketing of the B2B company against the backdrop of digitalization.

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A video preview has now also been released for the 7th Göttingen Marketing Day, which is about the topic "Marketing in times of digital upheaval".

Preview for the 7th Göttingen Marketing Day

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A video preview has now also been released for the 7th Göttingen Marketing Day. Here is the Video teaser on Youtube.

This year’s theme: Marketing in times of digital upheaval. For the event, the PFH Private University of Göttingen and initiator Dr. Hans-Christian Riekhof, Professor of International Marketing, have again invited high-profile companies with exciting lectures. The spectrum ranges from medium-sized companies to global players.

In addition to the international fashion companies Hugo Boss and ABOUT YOU as well as the medium-sized companies Einbecker Brauhaus AG and Hörgeräte KIND, the exclusive luxury brand Bugatti also offers an exciting lecture. Also: MAN as a B2B corporation and the top communication agency Jung von Matt with their example of the Berliner Verkehrsbetriebe as a regional B2C service provider.

Further information and the program overview

 

The company KIND Hearing Aids operates in two very different business fields with hearing acoustics and optometry. This presents a challenge in terms of the digitalization of marketing. An interview in advance of the 7th Göttingen Marketing Day.

How KIND Hearing Aids Masters the Balance Between Analog and Digital

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Alexander Kind Hearing Aids
Masters the digitalization of marketing with a portfolio of analog and fully digital high-tech products: Dr. Alexander Kind, Managing Director of KIND Hearing Aids GmbH & Co. KG

Under the motto “Marketing in times of digital awakening”, the PFH Private University of Göttingen invites you to the Göttingen Marketing Day on November 8. In advance, Prof. Dr. Hans-Christian Riekhof interviewed some of the speakers. Today, Dr. Alexander Kind, Managing Director of KIND Hearing Aids GmbH & Co. KG, presents the challenges and opportunities of digitalization in hearing acoustics and optometry – with a portfolio of analog and fully digital high-tech products.

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In an interview, Martin Deutsch, board member of Einbecker Brauhaus AG, explains how it is possible to reach target groups from the young lifestyle-oriented to the classic-traditional beer drinker at the same time.

How Einbecker Brewery Operates Marketing in the Digital Age

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Einbecker Martin Deutsch
Martin Deutsch, Board Member Einbecker Brauhaus AG

Under the motto “Marketing in times of digital upheaval”, the Private University of Göttingen (PFH) invites you to the 7th Göttingen Marketing Day on November 8, 2019. In advance, Prof. Dr. Hans-Christian Riekhof interviewed some of the speakers. Today, Martin Deutsch, board member of Einbecker Brauhaus AG, explains how it is possible to reach target groups from the young lifestyle-oriented to the classic-traditional beer drinker at the same time .

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