14.03.2022 │ Global DIY-Network – How location-based marketing at the point of sale influences consumer behavior
This workshop in the Global DIY-Network provides insights into how location-based marketing at the point of sale influences customer behavior and offers a detailed look at technical solutions that can enhance the in-store shopping experience in the DIY sector.
The speakers Stefan Brinkhoff (CTO and Managing Director of locandis GmbH), Tobias Schäfers and Ken Hughes will demonstrate how customers can organize their purchases in advance with their smartphones using a shopping list that displays product availability in real time and optimizes walking routes along the physical product locations, and offers turn-by-turn navigation. Participants can also experience how location-based marketing campaigns influence cross- and up-selling opportunities, how retailers can use location-based content to explain complex products to customers and carry out gamification campaigns that increase the duration of stay in the store, customer satisfaction and the number of return visits.
The online event in the Global DIY-Network runs from 12:00 to 13:00.
More information at:
https://diysummit.org/programme-global-diy-network-season-2/