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Guest Contribution on C4B: Pricing is Too Rarely a Topic in Controlling
The price is the most effective profit driver in most companies. However, pricing issues are not often enough on the agenda in corporate controlling. This is what pricing expert Prof. Dr. Hans-Christian Riekhof says – his experiences and observations from numerous studies and pricing projects confirm this.
In a guest contribution on the “Competence for Business” (C4B) platform, he illuminates the topic of price controlling. Under the title “When will controlling finally do its homework in price controlling?” he explains, among other things, which pricing issues controlling should provide answers to and which pricing topics should be on the agenda of the chief controller.
You can read the article in full length under the following links:
You can also find more information on the topic here:
Pricing-Newsletter No. 45 (2022): When will controlling finally do its homework in price controlling?