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With the WIGGI App, the company locandis won the German Brand Award in the category "Excellence in Brand Strategy and Creation // Brand Communication – Digital Solution and Apps" on June 9, 2022.

WIGGI-App: locandis wins the German Brand Award

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With the WIGGI App, the company locandis won the German Brand Award in the category “Excellence in Brand Strategy and Creation // Brand Communication – Digital Solution and Apps” on June 9, 2022. The WIGGI-App, successfully implemented for Android and iOS with the C J Wigger KG for the hagebaumarkt Neumünster 1, enables a direct digital dialogue with every customer in the hagebaumarkt. This offers many exciting opportunities to interact directly with customers via an app and gain valuable insights into customer behavior.

The WIGGI App: Location-based Marketing and digital customer card for the hagebaumarkt

In the current tension between online trade and stationary trade, it is becoming increasingly important to digitalize the shopping experience. In order to meet customer expectations and strengthen the attractiveness of stationary trade in the long term, the physical shopping experience must be digitally accompanied. The independent jury of the German Brand Award has now awarded the excellent brand leadership of the company specialized in solutions around Locationbased Marketing and Digital Customer Cards.

Link:

Complete press information
https://www.locandis.de/locandis-gewinnt-den-german-brand-award/

The trade magazine Hardware Store Manager now reports on the results of the study "Instore Navigation in German Retail" (2021, Riekhof/Grüneklee/Reutel). An expert survey among retail managers made it clear that there is still room for improvement in the exploitation of digital possibilities.

Hardware Store Manager Magazine picks up study “Instore Navigation in German Retail”

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The digital trade journal Hardware Store Manager picks up the current study “Instore Navigation in German Retail” in an article. As part of an expert survey, Prof. Dr. Hans-Christian Riekhof, Professor of International Marketing at the PFH, together with two other authors from the PFH, examined for the university what contribution digital customer cards and the associated instore navigation can make to the digitization of stationary retail, such as facilitating product search in large sales areas like hardware stores. The magazine has now published some research results.

Under the headline “Study: Retail gives away chance for additional sales at the shelf”, the magazine essentially summarizes as follows: There is still room for improvement in the exploitation of digital possibilities in stationary retail in Germany. The survey among retail managers made it clear that only just under half (46 percent) of the companies surveyed by the researchers have already used or are using digital customer cards, this is planned by 11 percent.

Most companies are primarily concerned with making the shopping experience more pleasant for customers. “Location-based marketing and couponing, customer surveys directly at the scene and similar functions that digital customer cards also offer, seem to play a secondary role from the perspective of the surveyed managers”, Riekhof is quoted.

Links:

Article in Hardware Store Manager:
https://www.baumarktmanager.de/studie-handel-verschenkt-chance-auf-zusatzumsaetze-am-regal/150/84280/

Article in Hardware Store Manager as pdf:
Study: Retail gives away chance for additional sales at the shelf

More about the study “Instore Navigation in German Retail”:
https://www.unicconsult.com/referenz/instore-navigation-im-deutschen-einzelhandel-eine-expertenbefragung/