Hardware Store Manager Reports on locandis’ Digital Signage Solution
The online portal for the hardware store industry writes that with the app-based digital customer card from locandis, customers of the Hagebaumarkt Stammelbach in Hildesheim can receive not only offers but also further product information, details on the availability of goods and prices. This allows them to plan their shopping from home. Since the beginning of May this year, real-time communication with its customers has been made possible thanks to the digital signage solution and a digital customer card from locandis.
Digital Signage Monitors can display individually tailored campaigns
This new development enables communication with customers on the sales floor during the shopping process. On the digital signage monitors, customers are presented with product information, pictorial advertising material, information on events or short videos. If a customer with a digital customer card from Hagebaumarkt is in front of the screen, a campaign can be displayed for this customer that matches his interests, previous searches in the product search or previous purchases.
Digital Signage Solution: Campaigns can be conveniently prepared via the web frontend from locandis
The online magazine also addresses the question of how the campaigns are actually prepared in terms of content. According to the manufacturer, Hagebaumarkt employees can independently create the campaigns with a few clicks via the web frontend from Locandis and display them in real time on the desired screens. Regardless of how many screens have been mounted on the sales floor.
Links
Full article
https://www.baumarktmanager.de/digital-signage-loesung-fuer-hagebaumarkt-stammelbach-10062022
More about the company locandis
www.locandis.de