Tag Archive for: competitor pricing

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How does a successful wholesaler, operating in the B2B environment, deal with the complexity of pricing? In our interview, Kai Ostendorf, Head of Pricing at Granit Parts/Wilhelm Fricke SE, provides background information on the implementation of a new pricing tool.

B2B Wholesaler Fricke: Preventing ‘Logical Errors’ with New Pricing Tool

11. December 2019/in Interviews/by Prof. Dr. Hans-Christian Riekhof

On November 11, 2019, Kai Ostendorf (photo) gave a lecture on pricing at the invitation of Professor Hans-Christian Riekhof at the PFH Private University of Göttingen. He provided an insight into the pricing of the agricultural machinery wholesaler in the B2B environment – before and after the implementation of a pricing tool. The following interview emerged from the discussions held there.

Pricing Seminar with Prof. Riekhof

As a participant of the pricing seminar, you will:

approach strategic pricing with a changed mindset and better assess the contribution of professional pricing to results.
have a clear methodological framework with the RSEC model to better handle the complexity of pricing.
develop concrete ideas for quick wins in pricing and assess their feasibility.
create a reliable estimate of the performance improvement that can be achieved through a pricing project.

Tag Archive for: competitor pricing

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Pricing

Pricing Seminar with Prof. Riekhof