Can your Sales Team Be Utilized for Marketing and Pricing Research?
Now our newsletter No. 42 can be read in English language. What is it about?
Companies in b2b sector often fail, when they look for useful reports on market price evolvement. Especially in medium-sized sector they run into nothing, because there is no comprehensive reports from any market research institutes available. Extensive market studies do not prove cost-effective here because markets tend to be smaller and highly segmented. You might ask why not not harness your own sales team for market and pricing research. This newsletter dives into the matter und will give you answers.
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Our Newsletter No. 42 can now also be read in English. What is it about?
Companies in the B2B sector often fail when searching for useful reports on the development of market prices. Especially in the medium-sized sector, they run into nothing, because there are no comprehensive reports from market research institutes. Extensive market studies are not cost-effective here, as the markets are usually smaller and highly segmented. You might ask yourself whether you could not use your own sales team for market and price research. This newsletter gets to the bottom of the matter and gives you answers.