Posts

The content marketing magazine CP Monitor is currently reporting on the pilot project MySennheiser App, which was created in collaboration with the Hamburg company locandis. The well-known audio technology manufacturer Sennheiser wants to personalize its customer approach at the point of sale with this.

MySennheiser App: CP Monitor Magazine Reports on Pilot Project

/in /by

The content marketing magazine CP Monitor is currently reporting on the pilot project MySennheiser App, which was created in collaboration with the Hamburg company locandis. Under the motto “Customer App instead of Instore Monitors”, the well-known audio technology manufacturer Sennheiser wants to personalize its customer approach at the point of sale with this.

The magazine states: With the MySennheiser App, the technically complex products from Sennheiser are to be explained and made interactively tangible. The app also enables a personalized dialogue with customers and only sends messages and offers to them when they are in front of a shelf with Sennheiser products.

Under the motto “Bring your own device (BYOD)”, the app is supposed to supplement traditional channels with additional functions and maps these on the customer’s smartphone. In a personalized dialogue with customers, messages and offers are only sent to them when they are in front of the shelf with Sennheiser products. At the same time, additional functions, such as collecting loyalty points and a function for advertising new users by existing ones, can be introduced.

The interactive dialogue channel via the customer’s smartphone is a highly relevant field, quotes Alexander Hinte, Director Retail Channel Europe at Sennheiser. With the help of location-based marketing and the use of app clips, the customer is enabled to inform themselves directly at the shelf about Sennheiser products and receive rich content with images, videos, promotions or interactive surveys.

The Hamburg company locandis specializes in location-based marketing solutions and is currently attracting attention with an app for the Autostadt Wolfsburg and an app-based product finder for hagebaumärkte.

Further links:

Full article in CP Monitor
Sennheiser starts pilot project with customer app

More about the company locandis
www-locandis.de

More about Location-based Marketing
www.unicconsult.com/kompetenzen/location-based-marketing

The smartphone app "Autostadt - Mobile Experience" is now also a topic at "Motormobiles". The online car magazine provides insights into how versatile one can navigate in the Autostadt in Wolfsburg with this application. The app, available as a free download in the Google Play Store since August, combines analog and digital experiences thanks to dialogue and real-time information.

App “Autostadt – Mobile Experience”: digitally conquering the Autostadt in Wolfsburg

/in /by

The smartphone app “Autostadt – Mobile Experience” is now also a topic at “Motormobiles”. The online car magazine provides insights into how one can navigate in the Autostadt in Wolfsburg with this application. The app, available as a free download in the Google Play Store since August, combines analog and digital experiences thanks to dialogue and real-time information. On the site, which is as large as almost 40 football fields with 28 hectares, there are a multitude of stations. Based on the position data and using a combined indoor and outdoor navigation, visitors receive push notifications for orientation and information about stations – such as background knowledge, nearby attractions, restaurants, daily offers, prices and opening hours. A virtual tour guide invites you to explore a sustainability path specially developed for the “Autostadt – Mobile Experience” app.

Private University of Göttingen and locandis GmbH provide the know-how

“Autostadt – Mobile Experience” was created through a cooperation between Autostadt and the PFH Private University of Göttingen. The research project titled “DeepNav” has been carried out since June 2020 under the direction of Prof. Dr. Hans-Christian Riekhof with funding from the European Regional Development Fund (ERDF) for AR- and AI-based indoor navigation together with locandis GmbH at the PFH Private University of Göttingen. The Hamburg-based company locandis GmbH offers comprehensive solutions for real-time location systems, so-called Real-Time Locating Systems (RTLS), and specializes in location-based marketing and the implementation of digital customer card solutions as an app.

Further details about the app, the technical background and the team behind it can be found here:
Full article on motormobile.de

Further information about the company locandis:
www-locandis.de