Tag Archive for: audiotechnikhersteller

The content marketing magazine CP Monitor is currently reporting on the pilot project MySennheiser App, which was created in collaboration with the Hamburg company locandis. Under the motto “Customer App instead of Instore Monitors”, the well-known audio technology manufacturer Sennheiser wants to personalize its customer approach at the point of sale with this.

The magazine states: With the MySennheiser App, the technically complex products from Sennheiser are to be explained and made interactively tangible. The app also enables a personalized dialogue with customers and only sends messages and offers to them when they are in front of a shelf with Sennheiser products.

Under the motto “Bring your own device (BYOD)”, the app is supposed to supplement traditional channels with additional functions and maps these on the customer’s smartphone. In a personalized dialogue with customers, messages and offers are only sent to them when they are in front of the shelf with Sennheiser products. At the same time, additional functions, such as collecting loyalty points and a function for advertising new users by existing ones, can be introduced.

The interactive dialogue channel via the customer’s smartphone is a highly relevant field, quotes Alexander Hinte, Director Retail Channel Europe at Sennheiser. With the help of location-based marketing and the use of app clips, the customer is enabled to inform themselves directly at the shelf about Sennheiser products and receive rich content with images, videos, promotions or interactive surveys.

The Hamburg company locandis specializes in location-based marketing solutions and is currently attracting attention with an app for the Autostadt Wolfsburg and an app-based product finder for hagebaumärkte.

Further links:

Full article in CP Monitor
Sennheiser starts pilot project with customer app

More about the company locandis
www-locandis.de

More about Location-based Marketing
www.unicconsult.com/kompetenzen/location-based-marketing