My cautious conclusion: European retailers should take a very close look at what they can learn from Shein. Too many laughed at Amazon back in the day – and couldn’t defend their market shares. And lawmakers should also take a very close look at where existing regulations are being circumvented. “Our strength is supply chain management, low inventory and thus a healthy business. Many companies have an inventory and supply chain problem. They could focus on developing their great designs, satisfying their customers, and we take care of the rest. It’s like we have the car and give these companies the car key because they know how to drive and where. The most important thing for the fashion business is the design.” – Donald Tang, the CEO of the Chinese online retailer Shein, in “We want the competition to be fair”, Handelsblatt from 6., 7., 8. September 2024, page 23, No. 173
approach strategic pricing with a changed mindset and better assess the contribution of professional pricing to results.