Results of the Location-based Marketing Study – Short Survey 2017

Results of the Location-based Marketing Study – Short Survey 2017

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Source: Hans-Christian Riekhof: Location-based Marketing: The willingness to pay for push messages on the customer’s smartphone

An online survey among retail decision-makers by Prof. Dr. Hans-Christian Riekhof, International Marketing, PFH Göttingen 2017

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Pricing Seminar with Prof. Riekhof

As a participant of the pricing seminar, you will:

approach strategic pricing with a changed mindset and better assess the contribution of professional pricing to results.
have a clear methodological framework with the RSEC model to better handle the complexity of pricing.
develop concrete ideas for quick wins in pricing and assess their feasibility.
create a reliable estimate of the performance improvement that can be achieved through a pricing project.