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The bank magazine reports on the study on "Inflation Pricing" by the PFH Private University of Göttingen. Prof. Hans-Christian Riekhof and Julius Reutel have examined how companies implement price increases in the current crisis times.

Bank Magazine Reports on Inflation Pricing Study

5. October 2022

The bank magazine reports on the study on "Inflation Pricing" by the PFH Private University of Göttingen. Prof. Hans-Christian Riekhof and Julius Reutel have examined how companies implement price increases in the current crisis times.

The marketing magazine Horizont refers in a current article to the results of the recently published empirical inflation-pricing study by Prof. Hans-Christian Riekhof and Julius Reutel.

Marketing Magazine Horizont reports on Inflation-Pricing-Study

16. September 2022

The marketing magazine Horizont refers in a current article to the results of the recently published empirical inflation-pricing study by Prof. Hans-Christian Riekhof and Julius Reutel.

The magazine SpringerProfessional picks up on the inflation-pricing study of the PFH Private University of Göttingen. Pricing experts Prof. Riekhof and Julius Reutel have investigated how companies are dealing with the current price increases and how they are passing on price increases to their customers.

SpringerProfessional reports on Inflation-Pricing Study

15. September 2022

The magazine SpringerProfessional picks up on the inflation-pricing study of the PFH Private University of Göttingen. Pricing experts Prof. Riekhof and Julius Reutel have investigated how companies are dealing with the current price increases and how they are passing on price increases to their customers.

The Göttingen daily newspaper reports in its edition of 09.09.2022 on the study on "Inflation Pricing" by the PFH Private University of Göttingen. Prof. Hans-Christian Riekhof and Julius Reutel have investigated how companies implement price increases in the current crisis times.

Göttingen Daily Newspaper Reports on Inflation-Pricing Study

12. September 2022

The Göttingen daily newspaper reports in its edition of 09.09.2022 on the study on "Inflation Pricing" by the PFH Private University of Göttingen. Prof. Hans-Christian Riekhof and Julius Reutel have investigated how companies implement price increases in the current crisis times.

Brand Article Magazine Picks Up Inflation Pricing Study

9. September 2022

The Brand Article magazine reports on price adjustments in challenging times. The magazine refers to the results of the current empirical inflation pricing study by Prof. Hans-Christian Riekhof and Julius Reutel.

The VDI Nachrichten report on the intention of many companies to want to raise their prices due to increased costs. The magazine refers to the results of the current empirical inflation-pricing study by Prof. Hans-Christian Riekhof and Julius Reutel.

VDI Nachrichten refer to Inflation-Pricing Study

9. September 2022

The VDI Nachrichten report on the intention of many companies to want to raise their prices due to increased costs. The magazine refers to the results of the current empirical inflation-pricing study by Prof. Hans-Christian Riekhof and Julius Reutel.

With locandis' digital signage solution, customers of the Hagebaumarkt Stammelbach in Hildesheim can receive various information, such as about products, availability of goods and prices on screens via an app-based digital customer card - this is even possible on an individualized basis. The online portal Hardware Store Manager now reports on this intelligent location-based marketing measure.

Hardware Store Manager Reports on locandis’ Digital Signage Solution

15. June 2022

With locandis' digital signage solution, customers of the Hagebaumarkt Stammelbach in Hildesheim can receive various information, such as about products, availability of goods and prices on screens via an app-based digital customer card - this is even possible on an individualized basis. The online portal Hardware Store Manager now reports on this intelligent location-based marketing measure.

The magazine Invidis discusses the topic of the digital signage solution for the Hagebaumarkt Stammelbach in Hildesheim, which was implemented by the company locandis. In combination with an app and a digital customer card, customers benefit from real-time communication on the sales floor.

Invidis features locandis’ Digital Signage Solution

15. June 2022

The magazine Invidis discusses the topic of the digital signage solution for the Hagebaumarkt Stammelbach in Hildesheim, which was implemented by the company locandis. In combination with an app and a digital customer card, customers benefit from real-time communication on the sales floor.

In times of the Corona pandemic and the Ukraine war, it is a difficult task to communicate price increases successfully. Under the title "Trapped in the Price Spiral", the marketing magazine Absatzwirtschaft investigates the question of how brands can still succeed and interviews, among others, the pricing expert Prof. Hans-Christian Riekhof.

Sales Marketing on the Communication of Price Increases

6. May 2022

In times of the Corona pandemic and the Ukraine war, it is a difficult task to communicate price increases successfully. Under the title "Trapped in the Price Spiral", the marketing magazine Absatzwirtschaft investigates the question of how brands can still succeed and interviews, among others, the pricing expert Prof. Hans-Christian Riekhof.

On the topic of "Digitization of Retail", the magazine Rundschau für den Lebensmittelhandel has now reported under the title "The Next Step". In this context, the experts from locandis, who have already successfully implemented solutions in retail, were asked for their assessments.

Digitization of Retail: Trade Magazine Reports on Solutions from locandis

7. February 2022

On the topic of "Digitization of Retail", the magazine Rundschau für den Lebensmittelhandel has now reported under the title "The Next Step". In this context, the experts from locandis, who have already successfully implemented solutions in retail, were asked for their assessments.

The online IT magazine "IT Zoom" currently reports on the Autostadt app by locandis. With this app for the Autostadt in Wolfsburg, visitors can navigate to their desired destination using a combined indoor and outdoor navigation.

IT Zoom reports on Autostadt App by locandis

4. October 2021

The online IT magazine "IT Zoom" currently reports on the Autostadt app by locandis. With this app for the Autostadt in Wolfsburg, visitors can navigate to their desired destination using a combined indoor and outdoor navigation.

Mobile Industry: Newsletter Addresses Instore-Navigation in Hardware Stores

9. September 2021

The newsletter from Mobilbranche.de addresses the topic of "Instore-Navigation in hardware stores". The online information channel points out the advantage in product search that the system developed by the Hamburg company locandis offers.

The Food Newspaper currently reports on the recently introduced system of instore navigation at Hagebau. With this technology, controlled via a smartphone app, customers can find their way around the hardware store better.

Food Newspaper Reports on Instore Navigation at Hagebau

6. September 2021

The Food Newspaper currently reports on the recently introduced system of instore navigation at Hagebau. With this technology, controlled via a smartphone app, customers can find their way around the hardware store better.

The online marketing magazine One-to-One has now reported in detail on the study on instore navigation in German retail. The expert survey conducted by PFH Private University of Göttingen found that the opportunities offered by these tools are largely unused.

One-to-One Magazine Reports on Study on Instore Navigation in Retail

2. August 2021

The online marketing magazine One-to-One has now reported in detail on the study on instore navigation in German retail. The expert survey conducted by PFH Private University of Göttingen found that the opportunities offered by these tools are largely unused.

The trade magazine Hardware Store Manager now reports on the results of the study "Instore Navigation in German Retail" (2021, Riekhof/Grüneklee/Reutel). An expert survey among retail managers made it clear that there is still room for improvement in the exploitation of digital possibilities.

Hardware Store Manager Magazine picks up study “Instore Navigation in German Retail”

23. July 2021

The trade magazine Hardware Store Manager now reports on the results of the study "Instore Navigation in German Retail" (2021, Riekhof/Grüneklee/Reutel). An expert survey among retail managers made it clear that there is still room for improvement in the exploitation of digital possibilities.

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Pricing-Newsletter No. 107 (2026): Price strategies in machinery and plant construction

22. April 2026/in Pricing Newsletter/by Prof. Dr. Hans-Christian Riekhof

Im Maschinen- und Anlagenbau gelten für das strategische Pricing einige spezifische Besonderheiten. Unternehmen dieser Branche fällt es mitunter schwer, ihre herausragenden Leistungen in ein hochprofitables Geschäft zu übersetzen. Wir stellen preisstrategische Optionen vor.

Pricing-Newsletter No. 107 (2026): Price strategies in machinery and plant construction

22. April 2026

June 3, 2025 | Lüneburg – IHK Lecture: How to Manage Complexity in Pricing?

30. April 2025/in Dates/by Prof. Dr. Hans-Christian Riekhof

Discover how to navigate the complexity of pricing and develop a long-term pricing strategy at a free online event hosted by the IHK Lüneburg-Wolfsburg on June 3rd.

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Renata Thiébaut: How Generative AI Influences the Health System in China

22. May 2025/in Quotes/by Prof. Dr. Hans-Christian Riekhof

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Pricing Seminar with Prof. Riekhof

As a participant of the pricing seminar, you will:

approach strategic pricing with a changed mindset and better assess the contribution of professional pricing to results.
have a clear methodological framework with the RSEC model to better handle the complexity of pricing.
develop concrete ideas for quick wins in pricing and assess their feasibility.
create a reliable estimate of the performance improvement that can be achieved through a pricing project.

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