Karen Heumann on Values Being Discarded

“I would like to work politically. The new populists are winners of a crisis of political representation as a whole. They don’t have to do much, just collect dissatisfaction. I would like to influence that. The brand Democracy, the brand Europe, the brand “Enlightenment” – to make clear what incredible values we have here, which we are about to throw away carelessly.”

– Karen Heumann, Top Advertiser, in “Not everything that is new is progress”, Handelsblatt, November 1, 2018, No. 221

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Pricing Seminar with Prof. Riekhof

As a participant of the pricing seminar, you will:

approach strategic pricing with a changed mindset and better assess the contribution of professional pricing to results.
have a clear methodological framework with the RSEC model to better handle the complexity of pricing.
develop concrete ideas for quick wins in pricing and assess their feasibility.
create a reliable estimate of the performance improvement that can be achieved through a pricing project.