Handelsblatt: Amazon Names a New Trend in Online Trading with T-Commerce
“More and more companies are discovering the great and hardly used potential of television and streaming services as a sales booster for online trading. Amazon has already coined a new term for this: T-Commerce.”
– “Making even more sales with 007 – So far, streaming services have been giving away potential in film merchandising. Universal Pictures has now developed a forecast model that is supposed to increase sales”, Florian Kolf/Handelsblatt from January 3, 2022, page 22, No. 1
