Drug Dealers get it right
“Drug dealers are astute businesspeople. They know their product is so good they’re willing to give a little away for free upfront. They know you’ll be back for more – with money. Emulate drug dealers. Make your product so good, so addictive, so “can’t miss” that giving customers a small, free taste makes them come back with cash in hand. This will force you to make something about your product bite-size.”
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Drug dealers do it right
“Drug dealers are smart businessmen. They know that their product is so good that they are willing to give away a little for free in advance. They know that customers will come back for more – with money. Imitate the strategy of drug dealers. Make your product so good, so “addictive”, that you can’t miss it, so that customers come back with cash. This will make you make your product bite-sized.”
– Jason Fried and David Heinemeier Hansson in their book “Rework”, page 191, Currency Publisher
