Author Archive for: kettler

About Jürgen Kettler

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But we are proud to say that Jürgen Kettler contributed 708 entries already.

Entries by Jürgen Kettler

Phil Thomas on Unprocessed Data Volumes

2. June 2015/0 Comments/in Unkategorisiert/by Jürgen Kettler

Reinhard Sprenger on the Ability to Tolerate Cognitive Dissonances

26. May 2015/0 Comments/in Unkategorisiert/by Jürgen Kettler

About the Decline of Newspapers

19. May 2015/0 Comments/in Unkategorisiert/by Jürgen Kettler

Niall Ferguson on Lawlessness in China

12. May 2015/0 Comments/in Unkategorisiert/by Jürgen Kettler

Niall Ferguson on Crime and Real Estate Bubble

5. May 2015/0 Comments/in Unkategorisiert/by Jürgen Kettler

Nassim Taleb on Incorrect Resource Allocation in Science

28. April 2015/0 Comments/in Unkategorisiert/by Jürgen Kettler

Nassim Taleb on the Dangers of the Education System

21. April 2015/0 Comments/in Unkategorisiert/by Jürgen Kettler

Nassim Taleb on the lack of personal risk of societal elites

14. April 2015/0 Comments/in Unkategorisiert/by Jürgen Kettler

Daniel Kahnemann: We construct our own reality

31. March 2015/0 Comments/in Unkategorisiert/by Jürgen Kettler

The 5th Göttingen Marketing Day in the Local Press

11. November 2014/0 Comments/in Unkategorisiert/by Jürgen Kettler

The Göttingen Daily Newspaper reported on the annual 5th Göttingen Marketing Day at the PFH Private University of Göttingen on November 11, 2014.11

Pricing Seminar with Prof. Riekhof

As a participant of the pricing seminar, you will:

approach strategic pricing with a changed mindset and better assess the contribution of professional pricing to results.
have a clear methodological framework with the RSEC model to better handle the complexity of pricing.
develop concrete ideas for quick wins in pricing and assess their feasibility.
create a reliable estimate of the performance improvement that can be achieved through a pricing project.