Hans-Christian Riekhof, Practice of Strategy Development, Schäffer-Poeschel Verlag (1994), ISBN 978-3791007984
In the 90s, the understanding of strategic management fundamentally changed due to competitive conditions, sourcing concepts, new customer-supplier relationships, etc. If product-market constellations were exclusively considered as variables to be designed a while ago, today dynamic corporate architectures (“learning organizations”), strategic incentive systems, strategic reporting, innovation cycles, etc. are at the center of consideration. For this reason, the new edition also deals with these planning tools in their practical proof, the “tools”, the strategy implementation.
The authors, mostly practitioners who have personal experience in dealing with the instruments of strategic corporate control, provide an insight into their wealth of experience based on case descriptions from their companies (e.g. Schott, ABB, BDF Beiersdorf, Belland) as well as the practical description of instruments.
