Book Tip No. 7 (2015): The fortune at the bottom of the pyramid: Eradicating poverty through profits
Upper Saddle River 2010.
That the conventional approaches and strategies of Western development aid have largely remained ineffective, authors like William Easterly and Hernando de Soto have pointed out with all urgency. That market economic principles and multinational corporations can sometimes be used to help the poorest billions of people in this world, probably seems extremely suspect to many committed theorists of development aid.
All the more readable are the statements of Prahalad. He argues that the “Bottom of the Pyramid” should be seen as an attractive market segment. The professionalism and innovation of multinational corporations can achieve amazing results in cooperation with NGOs. The success stories compiled by Prahalad are extremely impressive.